Founded in 1930 as the League of New York Theatres, its purpose was “to protect the general public, patrons of the theatre, owners of theatrical entertainments, operators of theatres and reputable theatre ticket brokers against the evils of speculation in theatre tickets.” Since its founding it has significantly enlarged its scope, most notably in the field of labor relations. It now regularly negotiates with all major theatre unions as well as with the Dramatists Guild. In 1973 the name was broadened to include theatres and producers outside of New York.
The Broadway League
| American Theater Guide: League of American Theatres and Producers |
| Wikipedia: The Broadway League |
The Broadway League, formerly the League of American Theatres and Producers, Inc., created in 1930 as the League of New York Theatres and Producers, is the official trade association for the commercial theatre industry. The League’s 600-plus members include theatre owners and operators, producers, presenters, and general managers in 240 + North American cities, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to almost 30 million people in New York and across the US and Canada.
On behalf of its members, the League negotiates collective bargaining agreements with all theatrical unions and guilds; coordinates industry-wide marketing and communications initiatives and corporate sponsorships; oversees government relations for the Broadway industry; maintains research archives and databases; works to make Broadway tickets and information more accessible to the consumer; invests in the future of the theatre community through audience development programs; and supports charitable efforts for the benefit of the entire theatrical community.
Perhaps the most public endeavor of the League are the Tony Awards, which the League has co-presented with the American Theatre Wing since 1967, playing an integral role in their governance, production, and presentation. Another awards program, the Touring Broadway Awards, celebrates excellence in touring Broadway by recognizing outstanding performers and productions.
The League also sponsors three annual free outdoor concerts: Broadway on Broadway (with the Times Square Alliance), which attracts upwards of 50,000 theatre fans to Times Square each fall to kick off the new theatrical season; Continental Airlines presents Broadway’s Stars in the Alley, a celebration in the Theatre District’s historic Shubert Alley marking the official end of the season; and Broadway Under the Stars (with NYC & Company) which brings new Broadway performances to the Great Lawn of Central Park.
Events
- The Tony Awards: The awards show honoring excellence in Broadway theatre
- Broadway on Broadway: The annual fall concert in Times Square
- Broadway Under the Stars: The annual summer concert in Central Park
- Stars in the Alley: An annual, intimate concert in Shubert Alley
- Kids' Night on Broadway: A nationwide audience development event designed to introduce a new generation to the experience of live theatre
- Singles' Night on Broadway: A night of great theatre and the chance to meet that special someone
- Gays' Night on Broadway: A night full of special offers dedicated to Broadway's most loyal demographic/
Services
- Broadway Fan Club: A monthly news letter
- The Broadway Ticket Center: The quickest and easiest way to buy advance tickets to Broadway shows
- The Broadway Line: A Broadway telephone hotline
- Live Broadway PLatinum Visa: A credit card that earns you points towards theater related happening
- Broadway Delivers: A program where Broadway performers come to corporate events
- Family First Nights: Introducing "at risk" families to Broadway in New York and around the country
- Broadway Speakers Bureau: encouraging high school and college students to explore non-performance careers in theatre
- Apple Awards: encouraging high school and college students to explore non-performance careers in theatre
- Commercial Theater Institute: a practical introduction to the business of mounting professional stage productions, sponsored in conjunction with Theatre Development Fund
- New Producers Alliance: offers emerging producers free periodic seminars about industry topics of interest and networking events to share information about upcoming projects
- Producer Development Program: a year-round initiative for early career producers and administrators
External links
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
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 | Internet Broadway Database |
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 | American Theater Guide. The Oxford Companion to American Theatre. Copyright © 2004 by Oxford University Press, Inc. All rights reserved. Read more |
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| Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "The Broadway League". Read more |
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Mentioned in
- Internet Broadway Database
- South Bend: Travel Guide (city, Indiana)
- Davenport: Travel Guide (city, Iowa)
- Scranton: Travel Guide (city, Pennsylvania)
