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Ivy Ledbetter Lee

 
Britannica Concise Encyclopedia: Ivy Ledbetter Lee
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(born July 16, 1877, Cedartown, Ga., U.S. — died Nov. 9, 1934, New York, N.Y.) U.S. public relations pioneer. He worked as a newspaper reporter before becoming press representative for a group of coal miners in 1906 and for the Pennsylvania Railroad Co. in 1912. His success in improving their public images brought him many powerful clients, including the Rockefeller interests. His greatest innovation was his frankness with the press, which he took care to notify of newsworthy developments at the companies he represented.

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"Write down the most important things you have to do tomorrow. Now, number them in the order of their true importance. The first thing tomorrow morning, start working on an item Number 1, and stay with it until completed. Then take item Number 2 the same way. Then Number 3, and so on. Don't worry if you don't complete everything on the schedule. At least you will have completed the most important projects before getting to the less important ones."

 
 

 

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Britannica Concise Encyclopedia. Britannica Concise Encyclopedia. © 2006 Encyclopædia Britannica, Inc. All rights reserved.  Read more
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