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Aastvej 1 DK-7190 Billund, Denmark Tel. +45-79-50-60-70 Fax +45-75-33-83-77 |
Type: Private
On the web:
http://www.lego.com
Employees:
5,388
Employee growth: 28.3%
Toy blocks are the building blocks of success at LEGO. Since 1949 LEGO Holding (aka LEGO Group) has made more than 200 billion of its interlocking toys, keeping little hands busy worldwide. In a nod to kids' high-tech skills, it offers LEGO kits to build PC-programmable robots (such as its Mindstorms line), and its top seller, BIONICLE, features an evolving story line on the Internet and various merchandising opportunities. The group also owns LEGO retail outlets in the US and Europe. Due to a slump in toy sales and subsequent losses, the group has sold its theme parks and is closing factories and cutting staff. Vice chairman Kjeld Kirk Kristiansen, grandson of the founder, is LEGO's majority shareholder.
Key numbers for fiscal year ending December, 2008:
Sales: $1,804.2M
One year growth: 13.9%
Net income: $256.1M
Income growth: 26.2%
Officers:
CEO: Jørgen Vig Knudstorp
CFO: Sten Daugaard
Senior Manager, Strategic Alliances and Promotions, LEGO Systems, US: Heather Kashner
Competitors:
Hasbro
Mattel
MEGA Brands
