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Life is a breakfast cereal made of whole grain oats, distributed by the Quaker Oats Company. It was introduced in 1961. The cereal's advertisements currently sport the slogan "Life is full of surprises".
History
Life was popularized during the 1970s by an advertising campaign featuring "Mikey," a finicky four-year-old who "hates everything." The commercials featured the catchphrase "He likes it! Hey Mikey!" The ad campaign ran from 1972 to 1985, becoming one of the longest-running and most popular of all time. Mikey became so ingrained in the consciousness of American popular culture that urban legends began to develop surrounding the actors in the commercial. The most popular urban legend was that the actor who portrayed Mikey had died from eating Pop Rocks while drinking Coca-Cola. According to the urban legend, the actor had a liver condition, and the mixing of Pop Rocks and Coca-Cola caused his liver to fail. In reality, John Gilchrist, who played Mikey, is still alive and works as an advertising account manager in New York. The other kids in the "Mikey" commercial were Gilchrist's brothers and are also still alive.
In 1978, Cinnamon Life was introduced, followed shortly thereafter by Raisin Life. Today Cinnamon Life accounts for a third of total Life sales, but Raisin Life wasn't as popular and was discontinued sometime in the early 1980s. Honey Graham Life was released in early 2004, Life Vanilla Yogurt Crunch in late 2005, and another new flavor, Life Chocolate Oat Crunch, in 2006. The latter two were produced for about two years before being discontinued during in 2008. Also in 2008 Life introduced yet another new version, Maple & Brown Sugar Life. In Canada and certain areas of the United States, there is also Multigrain Life. And in the early 2000s, there was also a short-lived version called Baked Apple Life.
See also
External links
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