Lifebuoy is a brand of soap containing phenol marketed originally by Lever Brothers in England beginning in 1895.
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History
Popular for over 100 years, the light red soap is still available in the United States, in specialty shops that import it through Jupiter Imports (UK) in England. Though Lifebuoy has ceased to be produced in the U.S. and the UK, it is still being mass produced by Unilever in Cyprus (for the UK, EU and USA). In India, it is the main value brand there as well as in some other South Asian and South East Asian countries like Malaysia, Singapore, Pakistan, Sri Lanka, Bangladesh and Indonesia.[1]
Catchphrases
When the Philadelphia Phillies played at the Baker Bowl during the 1920s, an outfield wall advertisement for Lifebuoy stated, "The Phillies use Lifebuoy". One night a graffiti artist sneaked in and added to the ad, "And they still stink". Variations of the joke were also employed by detractors of other losing teams.
The term "B.O.", short for "body odor", was invented by Lifebuoy for an advertising campaign. The Lifebuoy radio ad, parodied by several Warner Brothers' Looney Tunes cartoons, used a foghorn-type sound to create the "B.O." sound.
References
- ^ "Unilever Lifebouy brand information". Unilever. http://www.unilever.com/ourbrands/personalcare/lifebuoy.asp. Retrieved 2008-01-26.
External links
- Unilever.com - Official company website
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