Lifestyle business

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Lifestyle businesses are businesses that are set up and run by their founders primarily with the aim of sustaining a particular level of income and no more; or to provide a foundation from which to enjoy a particular lifestyle.

Some types of enterprise are more accessible than others to the would-be lifestyle business person. Those requiring extensive capital (for example: car manufacturing) are difficult to launch and sustain on a lifestyle basis; others such as small creative industries businesses are more practical for sole practitioners or small groups such as husband-and-wife teams.

In conventional business terms, lifestyle businesses typically have limited scalability and potential for growth because such growth would destroy the lifestyle for which their owner-managers set them up. However, lifestyle businessess can and do win awards and provide satisfaction to their owners and customers. If sufficient high-quality creative producers begin to naturally cluster together, such as in Brighton, England, during the 1990s, the perception of a place can be radically changed (see Porter's cluster).

External links

• Hospitality, tourism, and lifestyle concepts (2005) by Maree Thyne and Eric Laws, p. 12
• The royal nonesuch (2007) by W. Glasgow Phillips, p. 85
• Not just a living (2002) by Mark Henricks, p. xvii
• Building a world-class financial services business (2001) by Don Schreiber, p. 46

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