The Lingerie Bowl is an annual Super Bowl halftime alternative special shown on pay-per-view TV. It features a game of full-contact American football with models playing seven-on-seven tackle football. It first aired during Super Bowl XXXVIII in 2004 with New York Euphoria losing to the Los Angeles Dream by a score of 6-0. The players in the game wear shorts, a sports bra, and some protective gear.
The halftime special also includes celebrities, national recording artists and former NFL players including Jenny McCarthy, Dennis Rodman, Chingy, Eric Dickerson, Lawrence Taylor, Cindy Margolis, Traci Bingham, and Jim McMahon. Previous Lingerie Bowls have taken place at the Los Angeles Memorial Coliseum drawing thousands of fans.
Past marketers have included Daimler/Chrysler, Miller Brewing, Universal Pictures, Vivendi Games, Dodge, and Oakley.
Producer Horizon Productions has expanded the concept into a ten team league called the Lingerie Football League (LFL) that will begin play in September 2009 on Friday nights in major arenas and stadiums.
Lingerie Bowl VII is scheduled to feature the winners of the LFL's Western and Eastern Conference opposite Super Bowl XLIV's halftime show in Miami, Florida on February 7, 2010.
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