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list enhancement

 
Marketing Dictionary: list enhancement

Addition of data to a list, pertaining to each individual record, that adds to the value of the list. For example, lifestyle or demographic data added to a list enhance the user's ability to select individuals from the list that are the best prospects. See also data overlay.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more