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list maintenance

 
Marketing Dictionary: list maintenance
 

Process of making changes to a list to keep it current. Three basic types of transactions are possible: add, delete, and change. Some functions are performed in response to an event, such as receipt of an order or address change request. Other transactions occur automatically at predetermined intervals, such as the deletion of former buyers. See also file maintenance.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more