Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual's or group's needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and sales.
The following outline is provided as an overview of and topical guide to marketing:
Marketing fundamentals
- Main article: Marketing
- Business model
- Consumer
- Core
- Core competency
- Customer
- Economies of scope
- End-user
- Experience curve effects
- Market
- Marketing
- Business Marketing
- Marketing Effectiveness
- Marketing mix
- Marketing myopia
- Marketing orientation, also called customer focus or marketing concept
- Target market
- Sales
- Salesman
- Sustainable competitive advantage
- Value
Branches of marketing
Subdisciplines and components of marketing
Marketing paradigms
Main article: Marketing paradigms
Customer experience management (CEM)
Main article: Customer experience management
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Marketing strategies
Main article: Marketing strategies
- Market dominance strategies
- Porter generic strategies
- Mass customization
- Vendor lock-in
- Scenario planning
Growth strategies
- Main aritlces: Growth strategies and Growth Platforms
- Aggressiveness strategies
- Horizontal integration
- Innovation
- Innovation strategies
- Profit impact on marketing strategy
- Vertical integration
Marketing warfare strategies
Main article: Marketing warfare strategies
- Defensive marketing warfare strategies
- Flanking marketing warfare strategies
- Guerrilla marketing warfare strategies
- Offensive marketing warfare strategies
History of marketing
- Main article: History of marketing
General marketing concepts
Consumer behavior
Main article: Consumer behavior
- Aspirational age
- Aspirational Brand
- Buyer decision processes
- Choice Modelling
- Demographics
- Lifestyle
- Maslow's hierarchy of needs
Direct marketing
Main article: Direct marketing
Distribution
Main article: Distribution (business)
Retail outlets
Main article: Retail
Marketing management
Main article: Marketing management
- Marketing plan
- Management loose
- Strategic planning
- Implementation and control
Marketing research
Main article: Marketing research
Data analysis techniques used in marketing research
- Choice Modelling
- Cluster analysis
- Conjoint analysis
- Cross tab
- Discriminant analysis
- Factor analysis
- Intent scale translation
- Logit analysis
- Multi dimensional scaling
- Preference-rank translation
- Preference regression
Industry or market research
Main article: Industry or market research
Quantitative marketing research
Main article: Quantitative marketing research
Sampling
Main article: Sampling (statistics)
Pricing
Main article: Pricing
- Barter
- Choice Modelling
- Competitor indexing
- Cost-plus pricing
- Discounts and allowances
- Geographical pricing and price zoning
- Penetration pricing
- Joint product pricing
- Price
- Price discrimination
- Price elasticity of demand
- Price points
- Pricing objectives
- Pricing for profit maximization
- Psychological pricing
- Rate of return pricing
- Transfer pricing
- Variable pricing and real-time pricing
- Willingness to pay
Product management
Main article: Product management
Brand management
Main articles: Brand and Brand management
- Brand alliances
- Brand equity
- Private brand
- Corporate branding
- Family branding
- Individual branding
- Corporate identity
- Trademark
- List of fictional brands
Packaging and labelling
Main article: Packaging and labelling
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New product development
Main article: New product development
Positioning
Main article: Positioning (marketing)
Promotion
Main article: Promotion (marketing)
Advertising
Main article: Advertising
Marketing communications
Publicity
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Sales and sales promotion
Main articles: Sales and Sales promotion
Services marketing
Main article: Services marketing
Services marketing
Main article: Services marketing
- Service
- Borderless Selling
- Quality
- Gaps analysis
- Complaints handling
- Experience economy
- Service sector
- Service mark
Persons infuential in the field of marketing
Marketing lists
- Main article: List of marketing topics
- List of information technology management topics
- List of international trade topics
- List of product failures
- List of management topics
- List of human resource management topics
- List of economics topics
- List of finance topics
- List of accounting topics
- List of information technology management topics
- List of production topics
- List of international trade topics
- List of business law topics
- List of business ethics, political economy, and philosophy of business topics
- List of business theorists
- List of economists
- List of corporate leaders
See also
External links
Find more about Marketing on Wikipedia's sister projects:
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Textbooks from Wikibooks
Quotations from Wikiquote
Source texts from Wikisource
Images and media from Commons
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Learning resources from Wikiversity
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