Subset of a list that is selected by some common characteristic such as hotlines. Segments are selected for the promotion of goods or services expected to be of particular interest to that group.
list segment
| Marketing Dictionary: list segment |
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 | list selection (in marketing) |
| Address Coding Guide (ACG) (in marketing) |
| modeled list (in marketing) |
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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Mentioned in
- list selection (in marketing)
- Address Coding Guide (ACG) (in marketing)
- modeled list (in marketing)
- carrier route (in marketing)
