1. Business of buying and selling lists. It is an essential component of the direct-marketing industry. See also list broker; list manager; list owner; list rental; list user.
2. see list exchange.
| Marketing Dictionary: list trade |
1. Business of buying and selling lists. It is an essential component of the direct-marketing industry. See also list broker; list manager; list owner; list rental; list user.
2. see list exchange.
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