| Livingit | |
|---|---|
 |
|
| Launched | 13 December 2004 |
| Owned by | Virgin Media Television |
| Picture format | 16:9, 576i (SDTV) |
| Audience share | 0.2% (0.0% for +1) (July 2009, BARB) |
| Slogan | "Life’s worth watching" |
| Formerly called | LIVINGtv2 (until 2007) Living2 (2007 - 2009) |
| Sister channel(s) | Living Living +1 Living HD |
| Timeshift service | Livingit +1 |
| Website | www.livingtv.co.uk |
| Availability | |
| Satellite | |
| Sky Digital | Channel 114 Channel 173 (+1) |
| Cable | |
| Virgin Media | Channel 112 Channel 160 (+1) |
Livingit is a British television channel owned by Virgin Media Television. It is the sister channel of Living.
The channel mainly shows highlights of programming from Living, along with extended coverage of its reality programmes, such as I'm Famous and Frightened Extra! and Most Haunted Live. However, the channel has gained the American Reality TV Show, the Amazing Race, The channel also shows more lifestyle and health related programmes than Living such as, Baby ER, Birth Stories, Downsize Me and Wedding SOS.
Every morning from 10am to 12pm there is a programming slot called Baby Zone, in which programmes related to pregnancy and birth are shown. Programmes include Birth Days, Maternity Ward and Babies: Special Delivery.
A one hour timeshift service named Living2 +1 launched on 5 February 2009, replacing Trouble +1. [1] [2]
Living2 was rebranded as Livingit on 30 November 2009, following problems making viewers understand that the channel is not a time-shifted version of sister channel Living.[3][4] The relaunch was accompanied by new programming under the strapline “Life’s worth watching”.[5]
Contents |
Programming
Current Programming
Logos
 LIVINGtv2 (2004-2007) |
References
- ^ "Trouble timeshift axed for more Living2". Digital Spy. 2009-02-03. http://www.digitalspy.co.uk/broadcasting/a145543/trouble-timeshift-axed-for-more-living2.html.
- ^ "Implementation-Living 2 +1". AGB Nielsen Media Research. 2009-01-08. http://www.agbnielsen.co.uk/agb/files/ClientServices/New%20BARB%20Channels/Implementation-Living%202%20+1.doc.
- ^ "Virgin Media relaunches 'Living 2' as 'Living It'". Marketing Magazine. 2009-10-30. http://www.marketingmagazine.co.uk/news/949792/Virgin-Media-relaunches-Living-2-Living-It.
- ^ "Virgin Media to drop Living2 brand". Marketing Magazine. 2009-10-05. http://www.marketingmagazine.co.uk/news/943400/Virgin-Media-drop-Living2-brand.
- ^ "VMtv rebrands Living and Living2". Marketing Week. 2009-11-18. http://www.marketingweek.co.uk/vmtv-rebrands-living-and-living2/3006839.article.
External links
- Living2 at LivingTV.co.uk
- Press release of the launch
- America's Psychic Challenge on Living2
- The TV Room looks at presentation/branding on Living 2
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