Logoworks by HP is an online graphic design company that provides logo design, brochure design, website design, and advertising services primarily for small businesses. The company is currently headquartered in American Fork, Utah.
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History
The company was founded in 2001 by Morgan Lynch and Joey Dempster. In 2005, Logoworks received $9.3 million in funding from Benchmark Capital.[1] The company has also received venture funding from Highway 12 and Shasta Ventures.[2] Until 2006, Logoworks was operated under privately-held company, Arteis. Arteis manages Logoworks's (and other related companies') graphic designers. In April 2007, Arteis was acquired by Hewlett-Packard.[3]
In 2005, the company came under criticism for posting two apparently plagiarized logos on their site. Criticism from individuals in the blogosphere and on internet forums prompted the company to respond on one such internet forum[4] stating the company takes plagiarism seriously. The two designers who copied logo designs were immediately terminated and the offending logos were removed from the Logoworks website. Logoworks also apologized for the mistake and claims to have taken several internal steps to prevent this problem from recurring. To date, Logoworks maintains a strict, zero-tolerance policy toward plagiarism of any kind.
Services
Logoworks clients are assigned several graphic designers, who offer multiple logo options for the client to choose from. Designers working for the firm are internally rated, which determines the number and type of projects they can work on.[5] Currently, Logoworks employs both internal and freelance designers.
References
- ^ "LogoWorks Receives $9.3 Million in Equity Funding; Benchmark Capital and Shasta Ventures Lead Investment; Bob Kagle and Tod Francis Join Board of Directors", Benchmark Capital http://www.benchmark.com/news/sv/2005/06_20_2005.php
- ^ Next Net 25: Startups to Watch. Business 2.0. http://money.cnn.com/galleries/2007/biz2/0702/gallery.nextnet.biz2/23.html
- ^ "HP Agrees to Buy Arteis", Forbes.com http://www.forbes.com/feeds/ap/2007/04/24/ap3647395.html
- ^ Wurth, Robert. LogoWorks: Who is to Blame? http://www.creativelatitude.com/articles/article_0905_wurth.html
- ^ Bounds, Gwendolyn. "Keeping Quality High In an Online Service Biz." Startup Journal - The Wall Street Journal. http://www.startupjournal.com/columnists/enterprise/20050614-bounds.html
External links
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