Lucian Bernhard (March 15, 1883-May 29, 1972) was a German graphic designer, type designer, professor, interior designer, and artist during the first half of the twentieth century. He was born March 15, 1883, as Emil Kahn to a Jewish family, but changed in 1900 to his more commonly known pseudonym. His first name is often spelled Lucien. The family of typefaces he developed is called Bernhard.
He was influential in helping create the design style known as Plakatstil (Poster Style), which used reductive imagery and flat-color as well as Sachplakat ('object poster') which restricted the image to simply the object being advertised and the brand name. He was also known for his designs for Stiller shoes, Manoli cigarettes, and Priester matches.
He was a professor in Berlin at the "Unterrichtsanstalt des Kunstgewerbemuseums" 1923, when he emigrated to the United States, where he lived until his death on May 29, 1972.
Lucian Bernhard was the father of the photographer Ruth Bernhard.
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Typefaces
- Aigrette (1939)
- Bernhard Antiqua (1912)
- Bernhard Bold Condensed
- Bernhard Brushscript SG
- Bernhard Fashion (1929)
- Bernhard Fraktur
- Bernhard Gothic (1930)
- Bernhard Handschrift (1928)
- Bernhard Modern (1937)
- Bernhard Privat (1919)
- Bernhard Schönschrift
- Bernhard Tango
- Concerto Rounded SG
- Lilli
- Lucian (1932), later re-released as Belucian [1]
- Negro (1930), later re-released as Berlin Sans [2]
References
Long, Christopher ed "Design and reform: The making of the Bauhaus." (Magazine) The Antiques Magazine (2009)
External links
- AIGA Medalist article “Proto-Modernist” by Steven Heller
- Art Directors Club biography and images of work
See also
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