| Editor | Kim France |
|---|---|
| Categories | Fashion |
| Frequency | Monthly |
| First issue | 2000 |
| Company | Condé Nast Publications |
| Country | United States |
| Language | English |
| Website | http://www.luckymag.com |
Lucky is an "award-winning magazine about shopping and style," [1] which calls itself the "Ultimate Shopping Guide" and "The Magazine About Shopping." Lucky "showcases what to wear and how to wear it, making fashion and beauty fun and accessible." [2] Available by subscription, issues are published once a month and offer shopping tips, fashion advice, and articles detailing current trends. The magazine also runs a website with many similar features.
Since its launch in December 2000, Lucky has been one of Condé Nast's biggest successes, with circulation going from 500,000 to over 1.1 million.[3] Claiming to be a "voice of a friend in the know,"[4] the magazine provides suggestions in a writing style that mimics a conversation with your best, and most likely female, friend. Unlike other magazines that advise their readers on a broad spectrum of issues, Lucky's consumerist tendencies are not confined to the advertising pages (of which there are many), but fill each issue in articles with titles such as: "What I Want Now," "Trend in the Making," "My Foolproof Outfit," and "Do Good While You Shop." Every issue features a spread on some of the cover girl's favorite clothes and trends.
Lucky Magazine is published by Condé Nast Publications.
References
- ^ Lucky Fact Sheet [1]
- ^ Lucky Fact Sheet [2]
- ^ Since Lucky's launch in December 2000, circulation has gone from 500,000 to over 1 million, proving to be one of the most successful launches in Condé Nast history. [3]
- ^ Lucky mission statement [4]
External links
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