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Look up lui in Wiktionary, the free dictionary. |
 Lui in the eighties (Aug. 83) with Valérie Kaprisky as cover girl. |
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| Categories | Men's magazines |
|---|---|
| Frequency | Monthly |
| Publisher | Filipacchi |
| Year founded | 1963 |
| First issue | November 1963 |
| Country |  France |
| Language | French, others |
Lui is a French adult entertainment magazine created in November 1963 by Daniel Filipacchi, a fashion photographer turned publisher.
The objective was to be bring some charm "à la française" to the market of men's magazines, following the success of Playboy in the USA, launched just a decade before.
France, indeed, in the first half of 20th century had an outstanding reputation for erotic publications, feeding also foreign market and inspiring also ersatz French-flavoured magazines abroad, when, for example, US publishers used French-sounding titles like Chère and Dreamé or placed tricolour flags on the covers, attempting to attract the casual buyer [1]. It was anyway a semi-clandestine circulating material, not allowed to be freely displayed or openly bought. In this sense Playboy changed the way 'soft-pornography' (become more respectfully 'adult entertainment'), can be publicly circulated.
This magazine was particularly successful from its origins to the early eighties, featuring many B-List but also prominent French actresses, such as Brigitte Bardot, Mireille Darc or Marlène Jobert. Its motto was Lui, le magazine de l'homme moderne.
It featured a pin-up by Aslan.
After 1990 there were various attempts to relaunch the title. Currently it is published every three months.
National editions
- French edition (1963 - )
- German edition (1977 - 1992)
- Italian edition (1970 - 1986?)
- Spanish edition (1977 - 1978?)
- Brazilian edition (1973?)
- American edition (1972 - ) as Oui
Notes and References
- ^ Jacques Lanzmann — Novelist, lyricist and editor of Lui, The Independent, 04 July 2006
External links
- on-line magazine lui.fr (Attention: Site includes pornographic content.)
- very good collection of past-issues (Attention: Site includes pornographic content.)
- LUI Magazine collection
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