Luvs

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Luvs is a brand of disposable diapers made by Procter & Gamble which also is the maker of Pampers disposable diapers. It was sold as a "deluxe" brand in the late 1980s. Since 1994 it's sold as a budget brand. The brand also has baby wipes.

The Luvs logo during the 1990s

Products

Diaper sizes

• Newborn Up to 10 lb (up to 4.5 kg) – These are for smaller newborn infants. May be too small for some infants.
• 1 8-14 lb (4-6 kg) – For larger newborns and infants up to 3 months old.
• 2 12-18 lb (5-8 kg) – For infants from about 2 months to 6 months.
• 3 16-28 lb (7-13 kg) – For the transition of infancy and toddlerhood - for babies from about 5 months to 2 years.
• 4 22-37 lb (10-17 kg) – For toddlers to preschoolers from about 1 year to just about 3 years of age.
• 5 27+ lb (12+ kg) – For toddlers to preschoolers from about 2 and a half years to 4 years old. Ideal for preschoolers who still wet heavily at night. About the size of size 4 underwear.
• 6 35+ lb (16+ kg) – For larger toddlers as well as preschoolers and elementary school kids. For children 3 and a half to 6. For children who toilet train later than usual as well as those who may be trained during the day but need nighttime protection for bedwetting and wet too heavily for Pull Ups products. About the size of Size 6 underwear. It has been noted some Older children are able to fit into this size from ages 13+.

Discontinued Products

• Luvs Training Pants
• Luvs Sleepdrys Disposable Night Time Underpants – for older children who still have bed-wetting problems at night
• Luvs SplashWear Swim Diapers
• Luvs Deluxe for boys
• Luvs Deluxe for girls
• Luvs Phases diapers
• Luvs (Super) Baby Pants
• Luvs Diapers with Dri-Weave
• Luvs Overnight Leakguards

Brand history

• 1976: The brand is introduced, with help from astronaut Kenneth Buell.
• 1984: New Luvs are introduced with thicker padding.
• 1985: Baby Pants are introduced.
• 1986: Super Baby Pants are introduced. Extra large size is also introduced.
• 1987: Luvs Deluxe is introduced, a diaper that claims to be "so leak-resistant, it works overnight."
• 1989: Luvs Deluxe introduces single-sex diapers, differentiating the spot where boys and girls wet most.
• 1991: Luvs Phases are introduced.
• 1994: Luvs introduces the Dri-Weave, an absorbent material found in Always. This was only used for a short while. The product became a budget brand.
• 1995: Luvs re-introduced unisex diapers.
• 1996: Luvs introduces the stretch diaper, a diaper that features the "elastic waistband".
• 1998: Barney the Dinosaur first appears on Luvs diapers, in consideration to the theatrical release of Barney's Great Adventure. As part of a deal, Luvs diapers make a cameo in the movie.
• 1999: Luvs introduces the Size 6.
• 2000: Luvs SplashWear is introduced.
• 2001: Luvs Overnight Leakguards are introduced. Shortly thereafter Luvs began using a cloth-like cover.
• 2002: Luvs SleepDrys, disposable underpants for older children with bed-wetting problems.
• 2004: Blue's Clues designs first appear. At that point, the diapers were made with softer material and the Velcro tabs were more cloth-like. SleepDrys and SplashWear were discontinued.
• 2006: "The Change to Luvs Challenge" is first used in that year.
• 2007: Bear Hug Stretch is introduced.

External links

• Luvs official website

v d e Procter & Gamble Co. Corporate directors Norman Augustine · A. G. Lafley · Lynn M. Martin · W. James McNerney, Jr. · John F. Smith, Jr. · Ralph Snyderman · Margaret Whitman · Ernesto Zedillo Brands Always · Ambi Pur · Ariel · Aussie · Bold · Bounty · Braun · Camay · Charmin · Cheer · Clairol · CoverGirl · Crest · Dawn · DayQuil · Daz  · Downy · Dreft · Duracell · Eukanuba · Fairy · Febreze · Gain · Gillette · Head & Shoulders · Herbal Essences · Iams · Ivory · Joy · Luvs · Max Factor · Metamucil · Mr. Clean · Nice 'n Easy · NyQuil · Olay · Old Spice · Oral-B · Pampers · Pantene · Pepto-Bismol · Puffs · Pur · Safeguard · Secret  · SK-II · Scope · Swiffer · Tampax · Tide · Vicks · Wella Annual revenue: US$79.03 billion (10% FY 2009) · Employees: 127,000 · Stock symbol: NYSE: PG · Website: pg.com