M&C Saatchi plc

M&C Saatchi is an advertising agency. It was formed in January 1995 by brothers Maurice Saatchi and Charles Saatchi after they were ousted from their own prestigious advertising agency Saatchi & Saatchi in a bitter boardroom row. Since then, M&C Saatchi has become one of the UK's foremost agencies, overtaking the original Saatchi agency in domestic billings, and establishing a network throughout 12 countries. The group has a particularly strong presence in the Asia Pacific region.

Following M&C's launch in 1995, Adweek referred to the company as ‘The fastest growing start-up in the history of advertising’. The company's business model addresses a perceived market gap: between one-off boutiques and large conglomerates. This is driven by the company’s core philosophy that simplicity sells.

The agency has won numerous awards for its creative work. M&C Saatchi remains one of the few independent creative shops, unlike its rival Saatchi & Saatchi, which was made part of the Publicis network in 2000.

Campaigns

The Sydney office of M&C Saatchi is well known throughout the Australian advertising industry for its campaign for Australian Tourism, So where the bloody hell are you?, featuring model Lara Bingle.

Offices

Europe

• London
• Paris
• Berlin

America

• New York
• Los Angeles

Asia

• Hong Kong
• Singapore
• Beijing
• Shanghai
• Bangkok
• Tokyo
• Kuala Lumpur
• New Delhi
• Mumbai

Australasia

• Auckland
• Wellington
• Melbourne
• Sydney

External links

• Official site

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