MAACO Collision Repair & Auto Painting is an American corporation based in King of Prussia, Pennsylvania that was founded in 1972 by Anthony A. Martino.
History
Ten years before MAACO's founding, Martino had launched AAMCO Transmissions with partner Robert Morgan. Rumors say that he created both names by using the first letter from his name (Anthony A. Martino), but that is not true.
In 1967, with close to 500 stores in operation, Martino sold AAMCO to Morgan.
In 1972, Martino opened a pilot auto painting center Wilmington, Delaware. He chose the name MAACO (Martino, Anthony A. and Co.) to instill confidence in potential franchisees who knew of AAMCO’s success.[citation needed] The new company grew quickly, with close to 200 franchises open in less than five years. In October, 2008, Driven Brands of Charlotte, N.C., a holding company which owns Meineke Corporation (www.drivenbrands.com), bought all of Maaco from the Anthony A. Martino trust as Tony Martino died on January 27, 2008.
In 2008, MAACO was sold to Driven Brands, an automotive service and repair chain that operates stores such as Meineke. The financial terms of the deal were not disclosed.
Advertising campaign
Through the 1980s and 1990s, the company ran a television and radio add campaign featuring the slogan "Uh oh, better get Maaco".[2]
Company details
Since 1972, Maaco has repaired some 16.5 million vehicles. The company currently has 475 bodyshop locations across North America. Maaco has trademarked the term North America’s Bodyshop[citation needed]. The franchises provide auto paint and auto body repair services for over 650,000 vehicles a year, more than any other paint and body repairer. Production systems and bulk buying arrangements allow franchises to charge less than independent shops and dealerships.
The Maaco single-source fleet repair system’s cost metrics and centralized billing target fleets, leasers, accident management companies and government agencies. Clients include Aramark, DHL, Enterprise Car Rental and the United States Postal Service.
The King of Prussia, Pennsylvania, based franchisor certifies stores that meet its quality, uniform national identity and other requirements. More than 200 centers are certified, with the rest expected to undergo and pass inspection by mid-2009.
Company recommendations
For an old auto paint, the company says painting the entire car often increases resale value. For a newer car with a good paint surface, it says, resale value is better maintained by repairing only the damaged areas and matching them to the existing surface.[citation needed]
References
- ^ a b Hoover's - MAACO Financial Information - Financials
- ^ MAACO Announces 10 Millionth Vehicle Painted
External links
