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| Mac Lethal | |
|---|---|
| Birth name | David McCleary Sheldon |
| Born | July 25, 1981 |
| Origin | Kansas City, Missouri |
| Genres | Hip hop |
| Occupations | Producer, rapper, radio host |
| Years active | 1998–present |
| Labels | Rhymesayers Entertainment, Black Clover Records |
| Associated acts | Sage Francis, Grieves & Budo, Atmosphere |
| Website | lethalville.net |
Mac Lethal (born David McCleary Sheldon) is a rapper from Kansas City, Missouri, of Irish descent.
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Mac Lethal was born David McCleary Sheldon on July 25, 1981.[citation needed]
In 1998, he won several rap battles against local emcees from rival Kansas City high schools,[1] and began to generate a buzz amongst the very small, tightly knit Kansas City underground hip-hop community.[1] Mac entered the emcee battle at Scribble Jam hip-hop festival in August 2001 and took second place in the finals. He returned in 2002 and won the competition, and took second place in 2004.[1] Sage Francis would later take Mac on the F*ck Clear Channel Tour in 2004.[citation needed]
In 2006, Sheldon founded Black Clover Records with longtime friend Jeremy Willis.[citation needed] Mac Lethal hosts Black Clover Radio Hour on the Kansas City alternative station 96.5 The Buzz. It has aired every Sunday night since 2006.[citation needed]
In December 2011, Sheldon released a video on YouTube of him rapping over the beat to "Look At Me Now" while he prepares a dish of pancakes in his kitchen. The video became a viral hit and got millions of views in a matter of days and led to interviews on websites like CNN and the Washington Post.[2]
Sheldon is also responsible for a Tumblr feed called "Texts From Bennett", in which he purports to divulge text message conversations between himself and his cousin Bennett. Although some have questioned whether or not Bennett is a real person, Mac insists that the conversations are 100% genuine.[3]
In 2012, Sheldon worked with ad agency McKinney in Episode 1 of AMC Network's The Pitch. McKinney's winning campaign idea, "Freestyle Breakfast," features Sheldon rapping about the breakfast sandwich toppings available at SUBWAY restaurants. The episode also shows Sheldon freestyling at a meeting with SUBWAY's marketing team.
After catching the attention of Hip Hop Infinity creator Jay Seagraves via his Moon Thinker EP, Mac Lethal released his debut album, Men Are From Mars, Porn Stars Are From Earth, through HHI Recordings, a record label offshoot of Seagraves' now defunct website. Mac Lethal followed with a mixtape titled The Love Potion Collection, which was originally sold through Hip Hop Infinity and came with a free copy of an early version of The Nine Situations EP. Included on The Love Potion Collection were two versions of "Pass the Ammo," an anti-war screed.[4]
After signing to Minneapolis-based Rhymesayers Entertainment in 2004, Mac Lethal turned in what he thought was to be his debut album for that record label. However, following the death of his mother, he took a new approach to making music.[citation needed] He scrapped that version of 11:11, releasing some tracks as the Love Potion Collection Volume 2, and began re-recording. In 2006, he released a third album in his Love Potion series, written while on tour in Canada with P.O.S. Love Potion Collection 4 contains songs that did not make it on the final Rhymesayers' released 11:11.[5]
Mac Lethal's Rhymesayers debut album, 11:11, was released on October 9, 2007.[6] After going on tour with Atmosphere in late 2007, he embarked on another tour in support of the album in early 2008 with fellow Black Clover Records artist Grieves. His song "Sun Storm" from 11:11 was played on America's Best Dance Crew, and is currently Lethal's second most downloaded song on iTunes.
Mac Lethal's album Irish Goodbye was released on the december 31, 2011.[7] The album consists of 14 songs. Mac Lethal states that Irish goodbye means "you just leave the bar without telling anybody goodbye" and he explains that's what he is considering doing with his rap career in his song The Parlour. Lethal has released a fast rap after the release of Irish Goodbye which makes that unlikely. [8]
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