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Magazine Publisher (Key Management Information)

 
Business Plans: Magazine Publisher (Key Management Information)
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Mission Statement

Executive Summary

Overview

Financial Summary

Personnel

Key Management Information

John Doe-Publisher, Ceo, & Corporate Secretary

Role in Company

Responsible for Marketing & Sales, Finance, Administration and Profitability.

Specialty

Marketing & Sales, Business Management. Good motivator with excellent people skills. A visionary with good business acumen.

Background

President (CEO) for several years of a wholly owned subsidiary of a ¼ billion dollar public conglomerate. He took the company from sales of $2.9 million with a negative bottom line to sales of $7.4 million with an after-tax profit of 6.7% within 5 years. He had total sales, operations, and P&L responsibility. The company employed 75 people.

Executive Vice President/Director of Marketing for a toy manufacturer; a position he held for several years prior to his assignment to head up the above subsidiary.

Sales Administrator, National Sales Manager, and Assistant to the President of a large juvenille furniture and T. V. toy manufacturer. These positions ultimately led to the assignment of heading up the acquired subsidiary.

Started working at a young age in his family's retail chain business and did so for six years prior to entering private industry.

Education

American University - Bachelor of Business Administration/Marketing Richardson Valley Technical Institute - Accounting and Business law

Jane Doe-Editor in Chief & President

Role in Company

Responsible for Editorial Content, Art and Design of Magazine. Functions as a business partner. Personnel Manager.

Specialties

A ward-winning editorial talent. Great business acumen. Excellent organizational and leadership skills. Has exceptional insight and understanding of peoples' attitudes and feelings, which complements the task of writing and editing for the magazine's audiences. Intuitively in tune with the market's needs and interests.

Background

Successfully organized and started a company, which she ran for many years, that provided substitute Registered Dental Hygienists to dentists. Supervised a staff of twelve hygienists serving over 100 clients. Prior to this, she was a Registered Dental Hygienist for several years.

Education

Florida University - Working on Masters–Health Counseling
Rochester University - Bachelor of Arts
New York City Technical College - Dental Hygiene
Scotch Plains University - Nutrition
Bergen Community College - Counseling Certification
Montclair University - Psychology

Editorial Overview

Circulation and Marketing Strategy

Advertising

Operating Plan Explanation



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