Direct mail promotion typically consisting of at least an outer envelope, order form, letter, and reply envelope, but it may also consist simply of a postcard; also called package.
mailing piece
| Marketing Dictionary: mailing piece |
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 | delivery date (in marketing) |
| addressing (in marketing) |
| body type (in marketing) |
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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Mentioned in
- delivery date (in marketing)
- addressing (in marketing)
- body type (in marketing)
- Cheshire label (in marketing)
- nixie (in marketing)
- presort parameter (in marketing)
- float (in marketing)
- Business Reply Mail (BRM) (business term)
- label set (in marketing)
- label string (in marketing)
- national change of address (in marketing)
- sack tag (in marketing)
- ZIP code (in marketing)
- zone charges (in marketing)
