Master record of customers or subscribers, members, or contributors, usually maintained on a computer, containing all relevant data pertaining to each customer; also called masterfile. Most output, such as address labels, statistical reports, and invoices, is generated from the mainfile. See also backup tape; file maintenance; update.
mainfile
| Marketing Dictionary: mainfile |
| 5min Related Video: mainfile |
Learn More
 | bank (in marketing) |
| file (in marketing) |
| mainrun (in marketing) |
Post a question - any question - to the WikiAnswers community:
Copyrights:
 |
 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
|
