make a pitch for
American Heritage Dictionary of Idioms:
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make a pitch for
Say or do something in support of someone or something, as in That announcer really made a pitch for Sunday's concert, or Her agent's been making a pitch for her books all over town. This expression originally alluded to an inflated sales talk that was "pitched" (in the sense of "thrown") at the listener. [Slang; late 1800s]
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American Heritage Dictionary of Idioms
The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Company. All rights reserved.
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