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| Type | Confectionery |
| Current owner | Mars, Incorporated |
| Introduced | 1936 |
Maltesers are a confectionery product manufactured by Mars, Incorporated.
Contents |
Product
Maltesers consist of a roughly spherical malt honeycomb and brazil nut centre, surrounded by milk chocolate. They are most popular in the UK, Ireland, Canada, and Australia.[citation needed] Maltesers are sold in a variety of packaging, including plastic bags (ranging in size from small 'fun-size' upwards), larger cardboard boxes and tubes, and plastic buckets (ranging in size from medium to very large). They also have medium sized "teasers" in celebrations boxes.
The ingredients are milk chocolate 75% (made of sugar, Brazil nuts, milk solids, cocoa butter, cocoa, emulsifier (soy lecithin), and flavourings); wheat glucose syrup; barley malt extract; milk solids; partially hydrogenated vegetable fat; sugar; wheat gluten; pectin; and salt. Not suitable for people with nut allergies
Per 100 g serving, Maltesers contain Energy - 505 kcal; protein - 7.9 g; fat - 24.7 g (total), 14.5 g (saturated); carbohydrate - 62.8 g, 53.8 g (sugars); and sodium - 90 mg.[1]
History
Maltesers were created by Forrest Mars, Sr. in 1936, and originally known as "Energy Balls".[citation needed] The current name is a portmanteau of the words "malt" (one of the main ingredients) and "teasers."
The current Maltesers' slogan is "The lighter way to enjoy chocolate" - earlier slogans have included "The sweet with the less-fattening centre", "No ordinary chocolate" and "Nothing pleases like Maltesers". The Australian version also contains the line: "Made in Australia... ...exported to the world." In the 1930s, advertisements claimed that Maltesers were beneficial for weight loss[citation needed].
Maltesers famously sponsor the ITV1 daytime show Loose Women.
Manufacturing
The exact manufacturing process is a trade secret.
Similar products
- Whoppers, chocolate-coated malted milk balls produced by The Hershey Company in the United States.
- "Mighty Malts", malted milk balls manufactured by Necco.
- "White Maltesers" Maltesers made with a white chocolate coating.
References
- ^ Maltesers nutrition data from the Mars Consumer Care website
External links
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