Mario San Román (born 1959 in Mexico City, Mexico). In July of 2004, was appointed Chief Executive Officer of TV Azteca (one of the world's two largest producers of Spanish-language television programming), succeeding Pedro Padilla. Mr. San Román joined TV Azteca in 1998 as head of the Azteca 13 Network.
He was soon responsible for all of the company's distribution channels, before being appointed COO in October of 2002.
Under his direction, TV Azteca has developed programming aligned with advertiser target markets, superior quality, cost-effective productions, and optimal sales options for clients that have resulted in improved overall profitability.
Mr. San Román graduated in Communications and Marketing Research from the Universidad Iberoamericana, and holds further degrees from the "Standford School of Business", "Ashridge School of Business" in London and the IPADE.
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