Wikipedia:

Mark Strand Theater

In 1914, Mitchell Mark opened the Mark Strand Theater at 47th Street and Broadway in New York City. Costing one million dollars, this theater was the first genuine Movie Palace -- audaciously built only to show motion pictures -- and served as model for virtually every other such theater. The New York Times famously reviewed the opening of this theater and established its importance. To manage the theater, Mark personally hired Samuel Roxy Rothafel, who went on to become the best known motion picture showman in New York City. It was designed by Thomas W. Lamb.

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