mark up

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1.  Deface by drawing, cutting, or another means of covering something with marks. For example, John was punished for marking up his desk, or These shoes really mark up the floor.
2.  Raise the price of something, as in This small shop marks up its merchandise much more than department stores do. [Second half of 1800s]

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redlining (technology)
Marking Up or Down (finance term)
captive product pricing (in marketing)