Market Development Index

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Barron's Marketing Dictionary:

market development index

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Relationship between potential and actual customers of a brand in a particular market (geographical area) compared to the relationship nationally (throughout the United States).

Barron's Business Dictionary:

Market Development Index

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Relationship between potential and actual customers of a brand in a particular market (geographical area) compared to the relationship nationally; rate of sales throughout the United States.

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Next:Market Economy, Market Equilibrium, Market Index

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