Total level of demand for a product, across all brands, expected to result from a particular marketing effort by the competitors in the market. Environmental trends not under the control of the marketers, such as social trends or economic changes, can greatly impact the accuracy of the market forecast. See also environmental threat; market build-up; sales forecasting.
market forecast
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 | Indicator (finance term) |
| Efficient Market (business term) |
| forecasting model (in marketing) |
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