One advantage of market penetration is the fact that the business can realize more revenues. If done correctly, market penetration will help businesses expand.

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Market penetration is defined as the measure of a product's popularity. This identifies the level of demand for a specific product.

Market penetration is when a company interjects its product or services into a market that already exists. This is the most effective way to gain competitor's customer base.

Retail Penetration is the last stock fed in market but not yet sold.