One of two or more subgroups within a target market. Different Marketing Mix strategies can be developed to reach each of the target market segments.
Market Segment
| Business Dictionary: Market Segment |
| 5min Related Video: Market Segment |
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 | NOTS (technology) |
| Segmentation Strategy (business term) |
| concentrated marketing (in marketing) |
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 | What is segmentation in marketing? |
| Segmentation in Marketing? |
| What is segmented marketing? |
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 | Business Dictionary. Dictionary of Business Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
Related answers
- How do you segment the market?
- Why market is segmented?
- What is a market segment?
- What is market segmentation?
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- Why you have to segment the market?
- How can markets be segmented?
- What is marketing segmentation?
- What is a marketing segment?
Mentioned in
- NOTS (technology)
- Segmentation Strategy (business term)
- concentrated marketing (in marketing)
- SOHO (technology)
- DINKS (dual income, no kids) (in marketing)
- mass market (in marketing)
- media mix (in marketing)
- product mix (in marketing)
- product pruning (in marketing)
- Guardian Technologies Intl I
- Sheervision Inc
- Lodgian, Inc. (Public Company)
- TransAct Technologies Incorporated (Public Company)
- Bull (finance term)
