One of two or more subgroups within a target market. Different Marketing Mix strategies can be developed to reach each of the target market segments.
| Business Dictionary: Market Segment |
One of two or more subgroups within a target market. Different Marketing Mix strategies can be developed to reach each of the target market segments.
| 5min Related Video: Market Segment |
| NOTS (technology) | |
| Segmentation Strategy (business term) | |
| concentrated marketing (in marketing) |
| What is segmentation in marketing? | |
| Segmentation in Marketing? | |
| What is segmented marketing? |
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