marketability

Speed and ease with which a particular security may be bought and sold. A stock that has a large amount of shares outstanding and is actively traded is highly marketable and also liquid. In common use, marketability is interchangeable with Liquidity but liquidity implies the preservation of value when a security is bought or sold.

The speed or ease with which a property can be sold at or near its market value; its expected market appeal.
Example: A single-family house in an active market typically provides greater marketability than a farm or ranch in a rural area.

noun

Market appeal: marketableness, salability, salableness. Slang sell. See desire.