Marketability Study

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Barron's Business Dictionary:

Marketability Study

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An analysis, for a specific client, of the likely sales of a specific type of product. A market analysis or study is an effort to glean information from the market on prices, quantities, and type of product that is selling. A marketability study presumes a particular product and seeks to determine its market price and rate of sales.

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An analysis, for a specific client, of the likely sales of a specific type of real estate product. Compare feasibility study.


Note: A market analysis or study is an effort to glean information from the market on prices, rents, and type of product that is selling.
A marketability study presumes a particular product and seeks to determine its market price and rate of sales. It does not consider financial feasibility or profitability.

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Next:Marketable Title, Marketanalysis

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