A company required business administration marketing to implement its marketing strategies to potential customers. Strategies such as social media and mass mailings are part of the duties of the business administration marketing team.

Judy Dawson Dulin has written:

'MARKETING ORIENTATION IN BACCALAUREATE SCHOOLS OF NURSING AND ITS RELATIONSHIP TO STUDENT ENROLLMENT AND STUDENT RETENTION (BACCALAUREATE NURSING, NURSING EDUCATION)' -- subject(s): Administration Education, Business Administration, Marketing, Education Health Sciences, Education, Administration, Health Sciences, Education, Health Sciences, Nursing, Marketing Business Administration, Nursing Health Sciences

At what school?

A bachelor's degree in business administration yields a core of knowledge including accounting, finance, economics, business law, ethics, marketing, organizational behavior, strategic management and management information systems.Marketing majors receive some general business knowledge, but they focus on marketing alone rather than the other areas of business administration.

Business administration as a major area of focus prepares the student to fill a managerial role. Marketing students, on the other hand, prepare for a career in advertising and marketing of business services and products.

Kaplan University has a Master of Business Administration program. They offer a specialty in traditional marketing as well as new media and internet marketing.