CORNELIUS MARKETING
1207 Rosemont St.
Madison Heights, MI 48071
April 1, 1996
This marketing communication firm's business plan draws heavily on the business owner's thirty years of marketplace experience. The owner's numerous years of expertise make this business unique.
- BUSINESS DESCRIPTION
- TARGET MARKET
- THE COMPETITION
- MARKETING STRATEGY
- MARKETING ASSUMPTIONS
- BUSINESS OBJECTIVES
- SALES STRATEGY AND TACTICS
- BILLING RATE
- BUSINESS START-UP BUDGET
Business Description
Cornelius Marketing is a full-service marketing communications firm, specializing in small-sized and mid-sized manufacturers. It is a home-based, sole proprietorship.
It relies heavily upon project management skills gained over a period of thirty years in business-to-business marketing communications, as many of the service tasks are performed by known and ed suppliers and vendors.
What Are Its Services?
In general, marketing planning, communications program planning and implementation. Implementation consists of the creation, production and distribution of marketing communications which consist of all or any combination of the following:
- Advertising
- Direct Marketing
- Sales Literature
- Catalogs
- Public Relations
- Web Site Design
- Sales Promotion/Merchandising
- Product/Service Names
- Trade Show Exhibits
- Engineering Presentations
- Sales Presentations
- Point-of-Purchase Displays
We will do all planning and as much of the creative writing as possible. We will always do the planning. We may do less of the creative writing as the business expands and requires more planning and project-management time.
What Makes Cornelius Marketing Unique?
We believe that a major factor which separates Cornelius Marketing from other marketing communications endeavors is our depth and breadth of experience.
Cornelius Marketing is also developing a Resource Line which will allow our target manufacturing firms to more effectively use their customer and prospect lists.
