Marketing Communications Firm: Cornelius Marketing (Marketing Assumptions)
Marketing Assumptions
Information on which potential clients have ad and/or PR agencies is not readily available. This information must be obtained in order to reduce the number of prime prospects.
Many potential customers do not recognize the need for regular marketing communications activity. This may suggest the availability of more per-project work.
The target first contact, the Sales/Marketing Manager, is an extremely busy person and may be difficult to reach.
If there is no Sales/Marketing person, the CEO will be contacted, although he may be even more difficult to reach.
In the Detroit metro area, there are many North American headquarters for off-shore automotive suppliers. Most off-shore companies are not serious users of advertising and sales promotion.
