marketing geography
Oxford Dictionary of Geography:
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marketing geography
The geographical application of the way that production of goods is linked with their marketing. Retail functions are at the heart of the study, especially as they affect the internal planning of the city, but all the marketing functions such as consumer behaviour, information flows, and the role of transport are also studied.
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Oxford Dictionary of Geography
A Dictionary of Geography. Copyright © Susan Mayhew 1992, 1997, 2004. All rights reserved.
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