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Marshmallow creme

 
Food Lover's Companion: marshmallow crème (fluff)

A thick, fluffy, marshmallow-flavor mixture available in jars or plastic tubs in supermarkets. The original version was Marshmallow Fluff, started in 1920 by two young entrepreneurs H. Allen Durkee and Fred L. Mower. Over the years, Durkee-Mower, Inc. Created a Fluff empire, complete with a popular weekly "Flufferettes" radio show and cookbook. Marshmallow crème (fluff) is used in fudge and other candies, as an ice-cream topping and cake filling and for the ever popular fluffernutter sandwich.

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Marshmallow Fluff
Solo Marshmallow Creme

Marshmallow creme is an American food item. It is a very sweet, spreadable, marshmallow-like confection. Marshmallow creme and peanut butter are used to create a Fluffernutter sandwich. In addition, marshmallow creme and Nutella can be spread on graham crackers to emulate smores.

One popular brand of marshmallow creme, sold principally in the Northeastern United States, is Marshmallow Fluff. It is also available in Canada and in many north European supermarkets (e.g., Scandinavia, UK, Germany) in standard and strawberry flavor. Its ingredients consist only of corn syrup, sugar syrup, vanilla flavor, and egg whites.[1] Ricemellow Creme, manufactured by Suzanne's Specialties, Inc., is a common vegan equivalent.

History

Around the beginning of the 20th century, Somerville, Massachusetts, resident and inventor of the product[2] Archibald Query started selling his version door-to-door. He soon afterward sold the recipe to two candymakers in Lynn, Massachusetts, H. Allen Durkee and Fred Mower, for $500. The product first hit supermarket shelves in cans as Toot Sweet Marshmallow Fluff in 1917. The first two words were dropped soon after, and the packaging was switched to a glass jar in the 1940s. Today, the Durkee-Mower company is one of only three companies in North America to produce marshmallow creme, the others being Kraft Jet-Puffed Marshmallow Creme and Solo Marshmallow Creme.

In 2006, Somerville celebrated Query's original creation of Fluff with a festival in Union Square titled What the Fluff?[3] that included a science fair, gallery show and cooking contest, all oriented around Marshmallow Fluff.

According to a 2006 Boston Globe article, Massachusetts State Senator Jarrett Barrios proposed a restriction on the number of weekly servings of Marshmallow Fluff (Fluffernutter) sandwiches in the form of an amendment to a bill that will limit junk food in schools. The proposal was later dropped. Also in 2006 State Representative Kathi-Anne Reinstein planned to file a bill that would make the Fluffernutter the official sandwich of Massachusetts.[4]

References

  • The Marshmallow Fluff Cookbook: More than 110 Real Recipes for Serious Fluffernuts with Justin Schwartz, Philadelphia: Running Press, 2004. ISBN 0-7624-1833-8.

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Food Lover's Companion. Food Lover's Companion. Copyright © 2001 by Barron's Educational Series, Inc. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Marshmallow creme" Read more