Martini & Rossi

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (March 2012)

Martini & Rossi

Type	Subsidiary
Industry	Alcoholic beverages
Founded	Turin, Italy
Headquarters	Turin, Italy
Key people	Alessandro Martini, Luigi Rossi, Teofilo Sola
Products	Vermouth and sparkling wine
Parent	Bacardi & Company Limited
Website	martini.com

Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti). It also produces the French vermouth, Noilly Prat.

History

The company started in the mid-19th century, as a vermouth bottling plant in Pessione — the Distilleria Nazionale di Spirito di Vino. Three men came to dominate the company, businessman Alessandro Martini, winemaker Luigi Rossi and accountant Teofilo Sola, and in 1863 they changed the name to Martini, Sola & Cia. The Sola family sold out in 1879, and the company became known as Martini & Rossi.^[1]

• 1892 - The business is taken over by Rossi's four sons.
• 1929 - The Martini Ball & Bar logo is registered for the first time.
• 1930 - Rossi's grandsons take over control of the company.
• 1977 - The company is restructured with the creation of the General Beverage Corporation.
• 1993 - Martini & Rossi merged with Bacardi

Marketing

Since the earliest days, Martini have marketed their products aggressively, with some memorable TV advertising and sponsoring events under their MARTINI Terrazza logo. The company has been involved in motor racing sponsorship under the Martini Racing banner since 1968, and is now a main sponsor of Scuderia Ferrari.

Noilly Prat is the company's French brand of vermouth.

Brands

Vermouth

Vermouth is made from wine with added sugar, alcohol and botanicals (herbs and spices).

• Martini Rosso — 1863
• Martini Bianco — 1910
• Martini Extra Dry — This was launched on New Year's Day 1900.^[2]
• Martini Rosato
• Martini D’Oro — 1998
• Martini Fiero
• Martini Gold
• Noilly Prat, a French vermouth owned by the company

Sparkling wine

Their sparkling wines are all from northern Italy, and are sold under the Martini & Rossi brand:

• Martini & Rossi Asti (75cl and blue 25cl bottles) from Piedmont
• Martini & Rossi Prosecco (75cl bottles) from Veneto

See also

• Martini Racing
• Martini, the brand of Vermouth produced by the company.

Notes and references

External links

• Official website
• Martini & Rossi SpA, history of the company from fundinguniverse.com.

v t e Selected Royal Warrant holders of the British Royal Family By Appointment to HM The Queen Abels Moving Services Angostura Limited AkzoNobel Autoglym Bendicks Bentley Motors Bollinger Britvic BT Burberry Cadbury Carphone Warehouse Carr's Castrol Charbonnel et Walker DHL Express Dollond & Aitchison Dorma Ede & Ravenscroft Frank Smythson Gieves & Hawkes H. P. Bulmer J. Barbour and Sons James Purdey and Sons Jaguar Cars John Lewis John Lobb Land Rover Louis Roederer Mappin & Webb Martini & Rossi Moët & Chandon Nestlé Procter & Gamble UK Roberts Radio Ryvita Schweppes Spode Steinway & Sons Tanqueray Twinings Unilever UK Vauxhall Motors Veuve Clicquot Ponsardin Waitrose Weetabix William Drake Wolsey Worcestershire Medal Service By Appointment to HRH The Duke of Edinburgh Dollond & Aitchison Ede & Ravenscroft Frank Smythson Gieves & Hawkes Hatchards Holland & Holland James Purdey and Sons John Lobb Land Rover Lyle & Scott Penhaligon's Truefitt & Hill By Appointment to HRH The Prince of Wales Aston Martin Autoglym Bentley Motors Burberry Crabtree & Evelyn Ede & Ravenscroft Frank Smythson Gieves & Hawkes Holland & Holland Jaguar Cars James Purdey and Sons John Lobb Land Rover Laphroaig Linn Products Norfolk Lavender Penhaligon's Peter Jones Ritz Hotel Roberts Radio Shepherd Neame Turnbull & Asser Twinings Vauxhall Motors Waitrose Weetabix Winsor & Newton Category  Commons