Masonville Place

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Masonville Place (known locally simply as Masonville or Masonville Mall) is a major shopping mall in North London, Ontario. It is located at the Southeast corner of Fanshawe Park Road and Richmond Street.

Masonville Place was constructed by the Cadillac Fairview Corporation Limited in 1985. It was the first multi-level shopping centre in London. It also had three major commercial tenants: Sears, Eaton's, and Loblaws. Loblaws, originally under the SuperStore Warehouse banner (used for large format Loblaw stores in the 1980s) opened on its own in late 1984, preceding the building of the rest of the mall.

In 1991, Masonville expanded with 75 new stores and services including an indoor miniature golf course, which has since been removed, and replaced with more stores. A Zellers store was also built a few years later in 1994.

In October 1998, the Loblaws store closed and a new standalone Loblaws was opened on the northeast corner of Fanshawe Park Road and Richmond Street. The old store was demolished, and a Famous Players Silver City movie theatre was built in its place in 1999. This was around the same time the Eaton's store was closed due to bankruptcy, and was replaced with The Bay. Also, many big box stores such as Chapters and Petsmart were built nearby along Fanshawe Park Road.

Today, Masonville Place is a regional shopping centre with 180 stores and services. It also has a bus terminal for the London Transit Commission.

In the recent years as some of Masonville's original tenant leases have expired new upscale stores have been added. In 2007, new stores such as Marciano and lululemon athletica have opened and Milestones restaurant opened.

In the past 3 years, many new stores have opened including Banana Republic, Swarovski, Nine West, Nike, MAC Cosmetics, Aritzia, Aéropostale, Bluenotes, and La Vie En Rose.

In 2011, a multimillion dollar renovation was undertaken which included upgrades to entrances, ceilings, washrooms and the food court. The renovation also included the removal of the clock tower and fountain to increase common area space.

Several stores will be opening over the course of 2012, most of which are new to the London retail landscape. Forever 21 will open a two-floor location with a new exterior entrance on the shopping centre's northeast side. London's first Apple Store will be opening on the second level by June. Hollister Co. will also be opening it's first London location by the end of 2012. The Gap will be moving to a new, larger format location where Campus Crew and Peoples Jewellers once were. In The Gap's former place will be London's first Victoria's Secret store.

In 2013, the Zellers store will be converted into a Target as part of their overall strategy into the Canadian retail industry.

Anchors

• The Bay (84,928 sq ft.)
• Famous Players SilverCity (60,011 sq ft.)
• Sears (127,205 sq ft.)
• Shoppers Drug Mart (10,636 sq ft.)
• Zellers (91,201 sq ft.) - Soon to be a Target by Spring 2013
• Forever 21/XXI (24,000 sq ft.)

References

Coordinates: 43°01′32″N 81°16′43″W / 43.02548°N 81.27874°W / 43.02548; -81.27874

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