Matchmakers are an elongate confectionery product made by Nestlé. Thin, twig-like and brittle, they were first launched in 1968 by Rowntree's and were just one third of the length they are now. For many years they were available in either mint, coffee or orange flavour.
In 2003 Nestlé attempted to raise brand awareness by changing the names of the flavours to Cool Mint and Zingy Orange and adding Brilliant Blackcurrant and Sizzling Strawberry flavour - which counted 'black pepper flavoured sugar pieces' among its ingredients. Similarly, the packaging was altered in an attempt to appeal to 15 to 35 year-olds, and a new slogan was adopted - 'The manic munch that packs a punch'.
Brandysnap, Cappuccino, Coconut, Christmas Orange Spice, Nutty, Coffee, Lemon and Irish Cream varieties have been produced - either through miscalculation or as limited editions - and are not currently available. Sizzling Strawberry has also been withdrawn.
Matchmakers are a popular addition to the British diet during the Christmas period.
In 2008, Nestlé rebranded Matchmakers as 'Quality Street Matchmakers' - Quality Street also being a Nestlé brand. They are still available in 'Cool Mint' and 'Zingy Orange' flavours
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