Point of sales material. Such as poster, print ads, etc.

Yes,

if it includes illegal material in the ad e.g animal cruelty

Advertising, publicity, or if you disagree with it, propaganda.

No. Advertising is defined as the means by which products are sold and marketed. Media refers to the format of a message. Media could include digital things, printed material, even artworks.

Advertising is always worthwhile if you want your business to be exposed to potential customers for whatever product/service you are offering. Where you place your advertising material however can be a forum of debate due to the quality of targeted prospects in any one given area of media. Ultimately advertising in the right place at the right time will reap many benefits for a new or growing company.