Maximization

Behavior that attempts to maximize such performance measures as revenue, profits, contribution margin, or expected net present value. For example, a marketing manager wishes to maximize sales revenue or market share of the firm's product or service. Profit maximization has been the traditional goal of the firm in classical economic theory.

The noun has 2 meanings:

Meaning #1: the mathematical process of finding the maximum value of a function

Meaning #2: the act of raising to the highest possible point or condition or position
  Synonyms: maximisation, maximation
  Antonym: minimization (meaning #1)

Maximization can refer to:

• Entropy maximization
• Maximization (ethics)
• Maximization (economics)
  • Expectation-maximization algorithm
  • Impact maximization
  • Profit maximization
  • Utility maximization problem
  • Budget-maximizing model
  • Shareholder value maximization
• Optimization (mathematics)

See also

• Minimization

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