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| Type | Public (NYSE: MCD) |
|---|---|
| Founded | May 15, 1940 in San Bernardino, California; McDonald's Corporation, 1955 in Des Plaines, Illinois |
| Founder(s) | Dick and Mac McDonald McDonald's restaurant concept; Ray Kroc, McDonald's Corporation founder. |
| Headquarters | Oak Brook, Illinois, USA |
| Number of locations | 31,000+ worldwide[1] |
| Area served | Worldwide |
| Key people | James A. Skinner (Chairman) & (CEO) |
| Industry | Restaurants |
| Products | Fast food (hamburgers • chicken • french fries • soft drinks • coffee • milkshakes • salads • desserts • breakfast) |
| Revenue | ▲ US$ 22.6 billion (FY 2008)[2] |
| Operating income | ▲ US$ 6.51 billion (FY 2008)[2] |
| Net income | ▲ US$ 4.31 billion (FY 2008)[2] |
| Total assets | ▲ US$ 29.2 billion (Q2 2009)[2] |
| Total equity | ▲ US$ 13.2 billion (Q2 2009)[2] |
| Employees | 400,000 (2008)[3] |
| Website | McDonalds.com |
In order to satisfy the palate of the local population in a country, McDonald's offers a regionalized version of its menu. The result is McDonald's foods and meals not seen in other countries.
Contents |
Africa
Egypt
In summer of 2008 McDonald's introduced Fish Fingers with tartar dipping sauce as a side entrée. Also available is a Chicken Big Mac, which is the same as a standard Big Mac, though it is made with breaded chicken which is the same thickness as the beef Big Mac patty. In 2001, McDonalds introduced the McFalafel sandwich in Egypt.
Morocco
The McArabia is sold in the Middle East. In 2005, the McSahara was briefly sold. In late 2006, the Chicken Mythic, Le Petit plaisirs (small pleasures), and 280 gram Recette Moutarde (Mustard burger) were all released.
Asia
Bahrain
In addition to the McArabia, McDonald's restaurants in Bahrain, beginning in March 2008, sell the McCrispy, a meal consisting of 1, 2, or 3 chicken strips served in a wrapper for a single strip or in a box for 2 or 3, with a choice of barbecue, sweet & sour, or garlic sauce. Like all Middle Eastern McDonald's restaurants, all food served in Bahraini outlets is halal.
China
In China, the Chicken McNuggets come with the traditional BBQ, Sweet & Sour, and Honey Mustard sauces, but there's also a chili garlic sauce (very popular in China). In China there are specific McDonald's restaurants and counters for ice cream, beverages, and desserts (otherwise rare in China). They also include crispy chicken wings (called McWings) on their menu which comes in 2, 4, and 6 pieces. There is also a seasonal Chinese New Year meal available, including Grilled Chicken Burger, curly fries, with a horoscope of the twelve zodiac animals of Chinese astrology and traditional "red" packets, or gift bags, for monetary gift giving as good luck. Note that all chicken burgers offered in Chinese McDonald's use thigh fillet (eg Premium Grilled Thigh Fillet Burger, Hot and Spicy Grilled Thigh Fillet Burger), rather than breast meat as per usual in occidental countries.
Hong Kong
McDonald's sells beef, chicken and pork burgers. Fried chicken wings and nuggets are also popular. In some restaurants, a separate counter sells ice cream and desserts to pedestrians. Soft Serve Ice Cream can be ordered with either red beans or green beans. Some restaurants have a section for the McCafé. Apart from the general menu, it also promotes some other foods seasonally or longer, like spicy french fries, the Shogun Burger (a Teriyaki pork patty with lettuce, served in a sesame seed bun), Grilled Chicken Burger, twisted macaroni breakfasts, salads, soups, pineapple or red bean sundae, pineapple pies, taco flatbreads with pork, beef or chicken, rice fan-tastic (a burger-like entree with rice patties in place of buns) and many others. A cup of Corn is always available as a substitute for fries in a set-menu, or for purchase on its own. Hong Kong hosts some of the world's busiest McDonald's with many operating round the clock. It also sells many toys or dolls, like Hello Kitty, Snoopy, and Disney figures in addition to set meals, which are very popular. In Chinese New Year, red packets (lai see) are included in set meals. During the local Bun Festival, McDonald's restaurant on the island of Cheung Chau sells mushroom burgers instead of hamburgers and any other items which contains meat. In Kowloon Park, there is also a small counter named Snack Station selling ice cream, as well as a counter that sells McDonald's drinks in the swimming pool.
- Shake Shake Fries - flavored French fries. Shake Shake Fries are only available in certain periods of time throughout the year. There are several different flavors including seaweed, chargrill, French onion and salt and pepper.
India
Beef and pork products are not served to cater to Indian religious sensitivities. Chicken (only Halal) along with fish are the only meat products used.
In India, meat and vegetarian meals are prepared in separate areas of the restaurant because of religious laws about preparation of food for vegetarians and meat-eaters. Cooks preparing vegetarian dishes wear distinctive green aprons.
The "McCurry Pan", the famous dish is very popular and is an original creation of McDonald's across India.
The Big Mac is replaced by the Maharaja Mac, which was originally made with lamb but is now made with chicken.
Mexican-style wraps for both vegetarians and non-vegetarians, such as the Paneer-Salsa wrap and the Chicken-Mexican wrap, and Curry pans in Shahi-Paneer and Chicken-Tikka variations are also offered.
Other items on the Indian Menu include chicken products such as the McChicken Burger and Chicken McGrill (a burger with a thin chicken patty, thin slices of both onions and tomatoes, filled with green chutney replacing the usual layer of mayonnaise).
The vegetarian burger menu consists of the McAloo Tikki Burger. It is a vegetable burger with potato, peas, and spices, tomato, onion, and a vegetable-tomato mayonnaise.[4]
McVeggie is another Vegetarian burger on the menu. It looks similar to the above McAloo Tikki Burger, but is made from mixed vegetables, peas, and spices, lettuce and veg mayonnaise (referred to as Veg Sauce in India).
Another new Menu Item added is the McSurprise burger. It contains a mutton patty, onion and Italian mayonnaise.
There is also a Pizza McPuff, consisting of a puff pastry stuffed with peas, sliced cheese etc.
Recently a breakfast menu is introduced in selected outlets. The menu includes veg items like Veggie McMuffin, hash browns, cuppa corn, Hot cakes with maple syrup, and Spinach and corn McMuffin. Non veg menu features egg and cheese McMuffin, Sausage McMuffin and chicken Salami McMuffin. These products will be available at selected outlets from 7 a.m. to 11 a.m. in the mornings only.[5]
Indonesia
McDonald's sells fried chicken, which is by far more popular than the hamburgers. McRice is also offered, a small mound of steamed, plain rice. McSoup is a chicken flavored soup with bits of reconstituted croutons and vegetables. A bun containing a beef patty covered with satay sauce (spicy ground peanut sauce) is sold as Mc Sate. At one point, McDonald's also began offering a "McSpaghetti" to their menus.
Israel
McDonald's has Kosher branches only in Israel and Argentina.[6]
- McShawarma (shawarma served in flatbread) and McKebab (kebab served on flatbread) are specialty items on the Israeli menu.
- All meat served at McDonald's in Israel is kosher.
- Israel and Argentina are also the only places in the world where McDonald's burgers are barbecued on charcoal rather than fried.
- In Israel most branches are non kosher since they serve Cheeseburgers (which are non-kosher by Judaism) and they serve milk based desserts (ice cream, milkshakes). In the kosher branches they do not serve either, though some kosher branches do serve them, but in a separate booth, which allows separation of dairy and meat.
Japan
- Regular Menu Items
- Teriyaki McBurger - Ground pork patties (similar to breakfast sausage patties without seasoning) with mayonnaise, lettuce, and teriyaki sauce.
- Ebi-Chiki Set - 2 shrimp nuggets and 3 chicken nuggets.
- Ebi Filet-O - Shrimp burger with special sauce and lettuce.
- Shaka Shaka Chicken: Fried chicken patty served in a paper pouch. Comes with seasonings that is shaken in the bag.
- French Fries can be purchased in barbecue, seaweed, and Italian basil flavors.
- Seasonal and Limited Time Menu Items
- Chicken Katsu Burger - Breaded chicken sandwich flavored with soy sauce and ginger.
- Gratin Korokke Burger - Sandwich with Korokke (breaded mashed potatoes) filled with Gratin, shrimp and macaroni, shredded cabbage, and katsu sauce. Served during winter. Served with or without cheese.
- Green Tea-flavored milkshakes
- Salsa Burger - Breaded chicken sandwich with salsa.
- Tamago Double Mac - Hamburger with 3 beef patties, pepper sauce, bacon, and a poached egg. Served with or without cheese.
- Teri Tama Burger - Teriyaki McBurger with egg, served during spring.
- Tsukimi Burger (lit. moon-viewing burger) Hamburger with 1 beef patty, mayonnaise-ketchup mixed sauce, bacon and a poached egg, served before and during Tsukimi season. The egg represents the moon. Served with or without cheese.
- Ume Nuggets - Chicken McNuggets with sour ume (Eng: plum) sauce for dipping.
- Mega Mac - A Big Mac with four beef patties instead of two.
- Mega Teriyaki - A Teriyaki McBurger-style Big Mac. Two pork patties separated by a "middle bun" and with served with mayonnaise, lettuce, teriyaki sauce, and cheese.
Malaysia
There is a special menu named Prosperity Burger only for the Chinese New year festive season. There is also the Ayam Goreng McD which literally translated means McD's Fried Chicken, a crispy two piece fried chicken meal. The McSpicy available in Singapore is also available in Malaysia, marketed under the name Chicken McDeluxe. During the 2006 football season, spicy McNuggets were also introduced for a short period of time along with spicy Ayam Goreng McD. Another long time favourite is Bubur Ayam McD which literally translates to "chicken porridge" or congee. Bubur Ikan McD which is fish porridge/congee was also served for a short time.
Fried chicken is also offered in Malaysia but it is not more popular than hamburgers as in neighbouring Indonesia, perhaps because of competition from Kentucky Fried Chicken and local fried chicken outlets.
For a limited time only, a burger consisting of four beef patties, called the Mega Mac, was introduced in Malaysia.
In 2000, kiwi sundaes were spotted in Kuala Lumpur, Malaysia.
Philippines
McDonald's sells items that cater to local tastes. Some of the following:
- McSpaghetti - spaghetti noodles served in sweet tomato-based sauce, hot dogs and grated pasteurized cheese
- Burger McDo - beef burger served with Special Sauce (a sweeter version of thousand island sauce) in a bun
- Hamdesal - pandesal bun served with pineapple glaze syrup with mayonnaise and Canadian bacon. It also comes with scrambled egg, cheese or both
- Twister Fries - breaded twister-shaped French fries fried in vegetable oil. Only served for a limited time
- Chicken McDo - available in 1 or 2 piece orders, these are fried chicken served with rice/McSpaghetti (1 piece only) and chicken gravy, also available in a spicy variant
- Crispy Chicken Fillet - breaded chicken fillet served with rice and chicken gravy
- Longganisa w/ Rice - these are longganisas (Philippine chorizo) served with rice and is available only during breakfast hours.
- McNuggets Rice - 5 pieces of McChicken Nuggets served with rice and barbecue sauce.
- Chicken Party Pack - a pack of Chicken McDo, comes in 5 piece orders.
McDonald's also combine some of its items to form combos, also to compete with Jollibee.
Due to their low prices, Chicken McDo and Crispy Chicken Fillet outsell Chicken McNuggets in the country to the point where many branches do not offer the latter product. Also, select branches sell Double Quarter Pounder with Cheese by request.
Saudi Arabia
In Saudi Arabia, no pork products are served as it is prohibited by Islamic law. All meat sold is halal. Mc Donalds serves the McArabia. Saudi locations also serve special burgers such as double Big Mac, Double Quarter Pounder, Chicken Big Mac, and Spicy McChicken. Also served is the McArabia, which is a grilled chicken sandwich served on a flatbread. McDonald's in Saudi Arabia also serves the Big Tasty which is included in some European locations.
Singapore
McDonald's offers the McSpicy (formerly known as the McSpicy Double), a McChicken but with a thick thigh chop prepared with a special spicy zest. The McArabia is also offered as the Grilled Chicken Foldover. The McPepper Burger was on limited offer, consisting of two beef patties covered in black pepper sauce and topped with diced onions. Milkshakes are available only at dessert kiosks at selected outlets. Dessert kiosks also sell waffle cone ice cream with three flavors, Chocolate, Vanilla and Twist. You can now also buy Rice Fantastics which are rice patties filled with shredded beef or chicken with lettuce to compete with Japanese rice burger company Mos Burger. Sinapore unlike other international McDonalds restaurants offers a 24-Hour delivery service known as "Mc-Delivery" which is also offered in Indonesia, Malaysia, the Philippines and South Korea.
Until 2002, McDonald's Singapore offered Chicken McCrispy, which was a box meal of two pieces of chicken. But since then, McDonald's has changed their menu towards providing more finger foods e.g. Fish McDippers, Chicken McNuggets, Chicken McWings. Chicken McWings was the direct replacement for Chicken McCrispy, though the latter is still being sold in other locations such as Taiwan.
South Korea
Has the Bulgogi Burger (pork patty in bulgogi marinade, as of 5/07), McBingsoo (Patbingsu Korean shaved ice), as well as the Shrimp Burger similar to the Ebi-Filet-O in Japan. Also interesting is that there is a deposit levy charged on cups (100 Won) which is refunded on return of cups to any McDonald's location for recycling or reuse. As of 11/08, the Big Bulgogi Burger, a version similar to the Big Mac with bulgogi burger patties, has been introduced. An Affogato is also available for dessert. The Filet-O-Fish is no longer available in South Korea.
To the right is an example.
Thailand
McDonald's serves the Samurai Pork Burger, flavored with teriyaki sauce. Chili Sauce is available along with ketchup. Other Thailand-specific items that have been sold include rice patties made with jasmine rice, the Caribbean Shrimp Burger (known as the Ebi-Filet-O in Japan), and a salad shaker based on som tam, papaya salad. They also serve fried chicken as well. Cheese Fries have also been available.
Taiwan
McDonald's has introduced kao fan (literally "baked rice"), a burger-like entrée with rice patties in place of buns. It is modelled on the eponymous product of McDonald's Japanese rival, MOS Burger. Taiwan has a Corn Soup which can be ordered as a substitute for the fries, or as its own standalone entrée. McDonald's also feature fried chicken legs to rival KFC franchises in Taiwan.
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Europe
Belgium
The "Croque McDo" consists of 2 melted slices of Emmental cheese and a slice of ham toasted between 2 hamburger buns and is the McDonald's approach to the more traditional Croque-monsieur snack found in France/Belgium or McTosti in The Netherlands (only offered during breakfast).
Croatia
The McCountry sandwich is a regular menu item in Croatian McDonalds restaurants, containing two patties made of pork, cheese, and a special sauce (which tastes like it includes mayonnaise and spice, and includes what seem to be fried sesame seeds), with lettuce, tomato and onion.
Another regular menu item is the McToast, a ham and cheese toast.
The Quarter Pounder with cheese is labeled Royal Cheese, even if it's not a country using imperial units but metric.
The local mineral water from Jamnica is standard.
Reference: mcdonalds.hr product overview
Seasonal and promotional offers include the Big Tasty (also with bacon), Greek offerings, Italian offerings.
Czech Republic
A regular menu item in the Czech Republic is the McCountry, which consists of a pork sausage patty on a plain bun with lettuce, tomato, onion and mayonnaise.
McDonald's in Prague also serve mini smažený sýr.
Finland
In Finland, most of the hamburgers on the menu are available with rye bread in place of the regular bun. The origin of this idea was the promotional product "McRuis". (eng. McRye)
The McFeast is also a part of the set menu in Finland, although it differs from the original burger. The Finnish variant contains no ham and is essentially identical to the Quarter Pounder except for the fact that it contains salad, a slice of tomato and mayonnaise.
The Big Bacon (bacon variation of Big'n'Tasty / Big Xtra) was introduced in 2008 as speciality but was taken into part of standard menu shortly after that.
El Maco is a burger with salsa and sour cream sauce. The El Maco meal comes with a barbecue spice mixture and a paper bag in which the fries and the spice mixture are poured. By shaking the paper bag the fries get a barbecue seasoning.
As a night speciality, there is the Giant Double Cheeseburger, which is basically two quarter pounders slapped together (two 125g beef, two slices of cheese)
France
In France, McDonald's also offer Kronenbourg 1664 in 25 or 33 cl measures. The "Croque McDo" is also offered which is a toasted cheese and ham sandwich, similar to the French classic Croque-monsieur. Every three months or so, a new "Petit Plaisir" is introduced. It's a sandwich made of chicken or of beef.
Germany
Large-scale permanent menu changes since 2005:
Permanent menu additions:[7]
- The Big Tasty and Big Tasty Bacon are now regular menu items
- Hamburger Royal Bacon introduced to augment the Hamburger Royal/Hamburger Royal TS.
- Chicken Mythic (chicken sandwich served with a breaded chicken patty, lettuce, tomatoes, two slices of cheese and a tangy sauce).
- Chicken Wraps topped with chicken, lettuce, tomato Caesar and cheese as well as its own sauce (Original - Ranch, Honey-Mustard or Caesar)
- Grilled Chicken Caesar Salad and Crispy Chicken Salad
- Chickenburger with chili sauce and Shrimps with cocktail sauce
Permanent breakfast menu (1)) (test-marketed in 2006, systemwide reorganization in 2008):[8]
- McCroissant
- Sweet Croissant (with Nutella or several kinds of jam)
- McMuffin (Sausage & Egg, Bacon & Egg, Chicken)
- Breakfast Wrap (tortilla, scrambled eggs, 2 small pork patties, salad, tomato, special sauce)
- McToast Ham & Cheese
- Country McGriddle
- Sweet McGriddles (simply 2 McGriddle hotcakes with extra honey to drizzle over)
- Side orders: scrambled eggs, Kellogg's Special K fruit, yogurt or a combined fruit and yogurt option.
(1))In an effort to provide a nutritional balance the breakfast meals are served with small fries or a Garden Salad as well as a small soft drink or a small orange juice (Minute Maid Premium OJ, not sold through German retail channels).
Beer is sold in all outlets. This, along with a now-discontinued "fried chicken breast product" were added at start to reduce culture shock. It is still served because the early units were owned by German brewers and it was covered in the lease. It is now priced higher than other outlets.[9]
A list of promotional items from 2002-2004 is found here
Greece and Cyprus
In addition to the traditional offering of a Big Mac, McDonald's sells the Greek Mac, which includes all the ingredients of a Big Mac, without the outer and middle hamburger buns, inside a piece of pita bread.
Hungary
In Hungary, hash browns are called "McBuri". The menu, however, is nearly identical with most European markets.
The Netherlands
McDonald's sells the McKroket. A deep-fried roll containing beef ragout, similar (except for the shape) to the Dutch Croquette (Also spelled as kroket, hence the name) sold in snack bars. In snack bars mostly with mustard, with or without a bun.
Poland
- McKiełbasa (lit. McSausage) - Commercial failure that was quickly pulled off the menu.
- WieśMac (lit. CountryMac) - A highly popular seasonal product that became part of the regular menu. This sandwich used to consist of two 46g beef patties, now consists of one quarter-pound patty, with fresh onions, lettuce, one slice of cheddar cheese and two shots of mustard & horseradish sauce on a sesame-seed bun.
- Pikantny Kurczakburger (lit. Spicy Chickenburger) - Part of the Polish equivalent of a dollar menu, a chicken sandwich with lettuce and hot Mexican sauce on a regular burger bun. Quickly became a highly popular menu item.
- McRoyal and Double McRoyal - Known worldwide under various names, this basic variant of the Quarter Pounder sandwich has been on & off the menu. Since November 2007 both regular and double Royals were again part of the regular menu. Since 27 August 2008 Double McRoyal is discontinued.
- Big Tasty Bacon - A variation of the Big 'N Tasty sandwich with a strip of bacon. Discontinued.
- Tortilla - Part of the regular menu, a chicken tortilla with two shots of both mayonnaise and mild Mexican sauce with lettuce and a slice of tomato. There was also a seasonal version with curry sauce, otherwise the same.
- Kanapka Zbójnicka (lit. Alpine Sandwich, a variation of Big Rösti) - Seasonal product last available in winter 2008. Consisted of one quarter-pound beef patty, a Big Rösti hash brown potato patty, ementaler cheese, a strip of bacon and Big Rösti sauce. Served on an onion bun.
- Kanapka Góralska (lit. Tatra Sandwich, otherwise known as Big Cheese) - Seasonal product last available in winter 2008. Consisted of cheddar and ementaler cheese, one quarter-pound beef patty and fondue sauce on a square ciabatta bun.
- Kurczak Po Grecku (lit. Greek Chicken Sandwich)- Commercial failure that was quickly pulled off the menu.
- Ciabatta Grande - Commercial failure that was quickly pulled off the menu.
- Kanapka Krewetkowa (lit. Shrimps Sandwich) - Seasonal product since 1 July 2008, since 27 August 2008 in regular menu. Consits quarter-pound patty made of 12 shrimps, lettuce and special sauce on bun with herbs.
- Beef Lang Zu - Seasonal product between 1 July and 26 August 2008. Consisted of one beef and onion patty, lettuce, wasabi sauce and karubi sauce. Served on McRib bun.
- In late 2008, McDonald's offered three dessert items in its Polish outlets, oddly associated with American states. A doughnut dessert was associated with New York, and a set of three small, fried banana-shaped dough bites filled with banana flavored filling and a caramel dipping sauce was associated with South Carolina. There is no similar food in South Carolina.
- In March 2009, a "Pick your own Tortilla" campaign was launched. One could choose from a "mild" (aside from chicken and lettuce containing fresh cucumbers, olives an mild herb sauce) or a "hot" (aside from chicken and lettuce containing tomatoes, cheddar cheese and classic spicy sauce) selection of ingredients and then have it wrapped in either plain or tomato tortilla.
Currently in McDonald's customers can order McFlurry combinations made of one topping (Crunch, Daim, Lion or Kitkat) ond one icing (chocolate, caramel or strawberry taste). Recent promotional toppings include M&M's ,Nesquik , Nescafé Frappé and Nestlé Baci.
Slovenia
El Mexico, and Greek Salad are offered in a special menu. A McCountry (pork fillet) is on the regular menu.
Sweden
The McFeast consists of a quarter pound patty, mayonnaise, lettuce, tomato and onion. The El Maco/El Maco Grande is a burger with salsa sauce and a side of french fries with "taco" flavour.
Turkey
McDonald's offers the Turkish drink ayran and McTurco, a type of Turkish Kebab with either chicken or lamb.
A new kind of square hamburger that fits to Turkish taste is MaxBurger.
McDonald's in Turkey also serves a Kofteburger, with a spiced mincemeat patty.
McDonald's in Turkey serves onion rings, as well.
Additionally, Turkey features a sour cherry pie, which is similar to the Apple Pie. Sour cherry is a popular flavor in Turkey and the pie predates the U.S. cherry pie.
United Kingdom and Ireland
"McDonald's Cola" was served instead of Coca-Cola until the early 1990s. Root beer was also available at UK McDonald's until the early 1990s when it was replaced with Diet Coke. Irn-Bru is additionally available in restaurants in Scotland. British McDonald's serve “Oatso Simple”, a porridge made by Quaker Oats introduced to the UK in 2005, before 10.30am. They also use Heinz Tomato Sauce branded products and they have a curry flavored sauce for their McNuggets. Recent promotional items include(d)
- Apple Pie Sundae (caramel sauce drizzled over soft serve ice cream served with a miniature sized hot apple pie placed into the top)
- Mozzarella Dippers
- Big BBQ
- BBQ Chicken Premiere with Bacon
- "Great Taste Of America" burgers, oval 1/3 pound beef burgers based on four American locales (New York, Chicago, Las Vegas and Texas) lasting 1 week each.
- Big Cheese and Bacon
- Cheese Melt Dippers
- Mincemeat and custard pie
The McChicken Premiere Sandwich was permanently removed from the menu, and replaced by the Chicken Legend - a chicken breast coated in seasoned batter with either spicy tomato salsa or cool mayonnaise. The Spicy Vegetable Burger (used in Vegi Delis and vegetable burgers) will also be renewed to suit a new vegetarian award to be given to McDonald's.
January 2008 saw the introduction of the limited edition Hot and Spicy Quarter Pounder, along with the return of potato wedges and board game Happy Meals e.g. Guess Who, Twister and Operation February 2008 saw the introduction of the Bacon Roll on the breakfast menu.
The Quorn Premiere was introduced briefly to the menu in 2004, consisting of a vegetarian 'Quorn' fillet burger, sweet chilli sauce, Hellmans extra light mayonnaise, tomato and lettuce in a foccacia bun. It has since been discontinued.
McFlurry toppings in the UK McDonald's are currently:
Recent promotional toppings include: Munchies, Shortcake Biscuit, Orange Matchmakers, Flake, toffee Oreo, Terry's Chocolate Orange, Cornetto (Chocolate, Strawberry, Mint Chocolate), Creme Egg, Yorkie, Wispa and KitKat.
North America
Including the Caribbean sea
Canada
- In 2006, deli sandwiches were introduced.
- The McLobster, a lobster roll, is available seasonally in the Maritime Provinces. It is called McHomard in French.
- Two versions of pizza have been rolled out on a regional basis: A full family sized pizza, and a personal pizza which eventually replaced it when the original version did not sell strongly enough. These were eventually discontinued as the market was highly competitive and tiny profit margins did not allow either product to be very profitable. There was also a small, Calzone-style McPizza for some time, which resembled an apple pie.
- In the province of Quebec, french fries from a combo may be substituted by McDonald's version of poutine, which consists of fries topped with cheese curds and gravy. In 2008, poutine was added to the national menu under the name My Poutine, although it had been available in Quebec for over a decade. Also in Quebec is the 'Traditional Breakfast' consisting of 2 eggs cooked over-easy and 2 strips of bacon, side-by-each; and a choice of white or whole wheat toast.
- In Fall of 2008, the Angus Burger was introduced.
United States
- Shellfish - McDonald's offers various types of shellfish dishes on a regional basis. In the New England region of the US, McDonald's offers lobster rolls on a seasonal basis, and in the Mid-Atlantic states region crab cakes are offered.
- Touchdown Burger - sold in Wisconsin and seasonally in southeastern Michigan.
- Johnsonville Brats - A toasted hot dog bun with a Johnsonville Bratwurst, topped with spicy mustard and onions. Available seasonally and in a 2 Brat Extra Value Meal. Sold in Minnesota, Wisconsin, southern Michigan, northern Illinois and northwest Indiana. Also briefly available in Cleveland, Ohio in the late 1990s to promote the Cleveland Indians.
- Texas Homestyle Burger - a quarter pound (113.4 gram) beef patty, lettuce, tomato, onion, pickle, and spicy mustard. Sold in Texas, although it was available as an LTO (limited time offer) item called the Southwest Homestyle Burger in New Mexico.
- Cajun McChicken Sandwich - it is a variation of the McChicken sandwich with Cajun spices mixed into the breading on the chicken portion. LTO item sold in Southern United States.
- Alaska franchises offer the Mckinley mac which is named after Mount McKinley and is basically 2 quarter pounders put together.
- Hawaii franchises offer saimin on their regular menu. Spam or Portuguese sausage with eggs and white rice is offered as a breakfast item. A Spam McGriddle sandwich has also been offered as an LTO item. Pineapple and taro pies have also been occasionally offered on the regular menu, and pineapple is also sometimes available as an additional topping on burgers. Haupia pie was recently introduced in Hawaii locations as an LTO. In Waikiki locations, small trays of pineapple can be ordered as a side-dish.
- In New Mexico customers are offered the option of Bueno Foods brand Green Chile on their burgers. Green Chile is also offered at McDonalds establishments in southwest Colorado and elsewhere in the Four Corners.
- In the southern U.S., breakfast items include a country ham biscuit, made with salt-cured country ham, and a sausage gravy biscuit, which is a split biscuit served in a tray with the gravy ladled on top. The white sausage gravy, resembling sawmill or milk gravy, has small chunks of southern-style breakfast sausage. Other national items, such as the steak and cheese bagel, are also available on a biscuit in the south.
- McRib is occasionally on the menu, and is a pre-formed boneless pork patty meant to resemble and taste like pork ribs. It is served with a tomato-based barbecue sauce.
Costa Rica
In Costa Rica, fried chicken and the McNifica are available, but no Filet-O-Fish. The Fruit and Yogurt has strawberries and peaches. For breakfast, gallo pinto (a traditional seasoned rice and black bean dish) is served with scrambled eggs and sour cream. Also you can find pancakes and McDonal's traditional egg muffins
Panama
- The McNifica, a salted beef patty served with cheese, lettuce, and tomato (which was added to compete directly with Burger King's Whopper), is sold in Panama as well as several other countries throughout Latin America (including Argentina and Costa Rica).
Netherlands Antilles
The restaurants in Curaçao offer fried chicken (2pc. or 4pc. alone or in a Value Meal; Mighty Wings alone or in a Value Meal). Most American promotions are carried. The Double Big Mac has never been available. The Big&Tasty is known as the McBurger Supreme.
Oceania
Australia
Salads Plus
The Australian menu remained relatively unchanged until 2003, when the Salads Plus menu was launched. The new menu saw the introduction of healthier options, all with less than 10 grams of fat. Products included a chicken salad and garden salad, a chicken flatbread sandwich, a veggie burger, a low-fat yoghurt parfait, low-fat muffins, apples and bottled water. Salads Plus has since been rebranded to Lighter Choices. More products have been added including a wider range of chicken salads (herbed chicken and chicken caesar varieties), a lean beef burger, fruit bags, alternative breakfast options and bottled fruit juices.
Deli Choices
In 2004, a range of deli style rolls were introduced. Branded as Deli Choices, it was the biggest project McDonald's Australia had undertaken since the launch of the breakfast menu in the late 1980s. Each restaurant had to be retro-fitted to accommodate new refrigeration and cooking equipment. Deli Choices initially launched with six varieties, including Chicken Caesar, Chicken Tandoori, Italian, Turkey & Cranberry, Veggie Delight and Bacon & Egg. The Italian and Veggie Delight varieties were discontinued in 2007. At the same time, wholemeal rolls were optional. In 2008, a seared (grilled) chicken patty was offered as an alternative to the crispy chicken patty in the Chicken Caesar roll.
In mid February 2009, the menu was updated. All white and wholemeal rolls (except the Bacon & Egg and Breakfast Deluxe varieties) were converted to tortilla wraps. A new Sweet Chili Wrap replaced the Turkey & Cranberry roll. The new Chicken Caesar wrap now uses chicken breast strips instead of a crispy chicken patty.
Crispy Chicken
The Australian menu had another significant change in 2007, with the introduction of five new chicken products. Three chicken burger varieties, a mini chicken wrap and new chicken strip 'dippers' were launched. The burgers contain a deep-fried crispy chicken patty - the same patty previously used in the Chicken Caesar roll from the Deli Choices menu. In 2008, the seared chicken patty option became available on these burgers.
Heart Foundation Tick Menu
The Tick Menu was launched in 2007. This menu simply showcases existing burgers, rolls and salads which are approved by the National Heart Foundation of Australia.
Current unique products
Below is a list of products that are unique to the Australian market. These products are currently available and compliment the traditional menu.
- Mighty Angus - An Angus beef patty with cured bacon, red onion, cheese, onion relish, mayonnaise and served on a sourdough bun. Based on the Angus Bacon & Cheese burger from North America.
- Grand Angus - An Angus beef patty with Tatsoi lettuce, tomato, red onion, cheese, mustard, mayonnaise and served on a sourdough bun.[10] Based on the Angus Deluxe burger from North America.[11]
- McFeast Deluxe - A quarter pound beef patty with lettuce, tomato, cheese, onion, pickle, mustard, ketchup, McChicken sauce (mayonnaise) and served on a sesame seed bun.
- Lean Beef Burger - A lean beef patty with Tatsoi lettuce, tomato, onion, low-fat cheese, ketchup and served on a wheat bun.
- Deluxe Cheeseburger - A beef patty with lettuce, cheese, onion, McChicken sauce and served on a cheeseburger bun.
- Chicken Classic - A crispy or seared chicken patty with Tatsoi lettuce, mayonnaise and served on a wheat bun.
- Chicken Deluxe - A crispy or seared chicken patty with Tatsoi lettuce, tomato, Coon cheese, ranch sauce and served on a wheat bun.
- Bacon Chicken Deluxe - A crispy or seared chicken patty with Tatsoi lettuce, tomato, Coon cheese, bacon, ranch sauce and served on a wheat bun.
- Mini Snack Wrap - A crispy strip of breast chicken with lettuce and mayonnaise, wrapped in tortilla bread.
- McDippers - Three crispy strips of breast chicken, served with a choice of ranch, mustard or plum sauce.
- Nudie Fruit Juices - Bottles of 100% fruit juice available in mango, strawberry and blueberry flavours.
- Iced Coffee - Iced coffee flavoured milk served with ice. Only available in drive thru.
- Iced Coffee Shake - Available in the Western Australian market.
- Flavour Burst Cone - Soft-serve ice-cream with a blend of chocolate, grape, strawberry, raspberry, apple or mocha flavouring. Only available at "Dessert's to Go" stores in Queensland.
- McFlurry - Soft-serve ice-cream with a choice of blended toppings or sweets. Australia currently offers crushed Oreo or M&M Mini's.
- Cadbury Flake - A mini Cadbury Flake chocolate bar which can be added to any soft-serve dessert.
Past unique products
- McOz - A quarter pound beef patty with lettuce, tomato, beetroot, cheese, mustard, ketchup, cooked onion and served on a sesame seed bun. Due to popularity, the McOz replaced the McFeast Deluxe from 1999 to 2007.
- Double Beef & Cheese Burger/McDouble - Two beef patties with cheese, onion, mustard, ketchup and served on a cheeseburger bun. Replaced by the Deluxe Cheeseburger in April, 2009.
- Double Beef & Bacon - Two beef patties with cheese, onion, bacon, mustard, ketchup and served on a cheeseburger bun.
- McBeefsteak - A long beef patty with cooked onion, barbecue sauce and served on a long sesame seed bun. This burger was promoted by country music singer Lee Kernaghan.
- Chili Quarter Pounder - A Quarter Pounder with Cheese, with chili sauce instead of mustard and ketchup.
- Five Star Beef Burger - A long beef patty with Tatsoi lettuce, Coon cheese, cooked capsicum and onion, special gourmet sauce and served on a long wheat bun.
- Bacon Cheese Burger - A beef patty with cheese, bacon, barbecue sauce and served on a cheeseburger bun.
- El Maco - A quarter pound beef patty with lettuce, shredded cheese, sour cream, mild taco sauce and served on a sesame seed bun.
- Big Kahuna Burger - A quarter pound beef patty with lettuce, tomato, pineapple, onion, mustard, ketchup and served on a sesame seed bun.
- Crispy Chicken Focaccia - A crispy chicken patty with Tatsoi lettuce, sour cream and salsa, served on a herbed focaccia bun.
- Grilled Chicken Burger - A chicken patty which was char grilled prior to freezing, with lettuce, tomato, shredded carrot, herbed mayonnaise and served on a sesame seed bun.
- Romano Burger - A crispy chicken patty with Italian sauce and shredded mozzarella cheese, served on a herbed focaccia bun.
- Tandoori Burger - A marinated Tandoori chicken patty with lettuce and mint yogurt sauce, served on flatbread.
- Vege Burger - A chickpea patty with Tatsoi lettuce, tomato, special light sauce and served on a wheat bun.
- Fried Chicken - In the 1970s, fried chicken was offered in a selected number of Australian McDonald's stores. It was discontinued in the early 1980s.
- Roast Chicken - In 2001, a roast chicken menu was trialled in the Western Australian market. Quarter and half portions of chicken were served with fries, or in a McValue Meal. A family meal option was available, as well as whole hot or cold chickens. The menu was discontinued in 2002.
- Pasta Pets Happy Meal - Animal shaped pasta pieces filled with cheese and vegetables, served with an Italian pasta sauce known as zoo goo and a choice of french fries or apple slices. It has since been discontinued.
- Rainbow Happy Meal - A standard Happy Meal with the choice of a chocolate, strawberry or vanilla shake mixed with rainbow coloured sprinkles. Discontinued in the early nineties.
- Toasted Sandwiches - Several varieties have been used in the past, including Cheese & Tomato; Ham, Cheese & Tomato and Ham, Cheese & Pineapple.
- Shaker Fries - French fries served with a sachet of seasoning. Flavours included barbecue, chicken or 'Spicy El Maco.'
- Chive Omelette Roll - An egg omelette filled with herbs and chives, served with bacon, tomato and barbecue sauce on a toasted wholegrain roll.
- Massive McMuffin - Two sausage patties, egg, bacon, cheese and ketchup on an English muffin.
- Shakes - Past promotional flavours include spearmint and banana.
- Apple & Custard Pie - A mixed apple and custard pie.
- Cherry Pie - A mixed apple and cherry pie with a side of soft-serve.
- Caramel Dream - A flat caramel flavoured muffin with soft-serve and hot caramel topping.
- McDelicious - A flat mud chocolate muffin with soft-serve and hot fudge topping.
- McPavlova - A flat pavlova base with soft-serve and passionfruit topping.
- McFlurry - Past McFlurry flavours include Nestle Milo, Nestle Drumstick, Wonka Nerds and Berry Blast. As of 2009, the Oreo and M&M flavors are still on offer.
- Waffle Cone - A seasonal dessert available with chocolate, caramel or strawberry topping. Past flavours have included Arnott's Mint Slice, wildberry, passionfruit, and choc mint.
- Cadbury Twirl - A small Cadbury Twirl bar which could be added to any soft-serve dessert. Replaced the Cadbury Flake between 2008 and 2009.
McDonald's Australia celebrated the Beijing Olympics with a range of promotional items, based on cuisines from all around the world.;
- Gold Medal Pudding - Warm chocolate pudding served with soft-serve ice-cream.
- McEurope - A crispy chicken patty served with lettuce, Parmesan cheese and Napoletana sauce served on a wheat bun.
- McAmerica - A breakfast bagel with bacon, egg, cheese and spicy tomato sauce.
- McAfrica - Two all beef patties with lettuce, tomato, Coon cheese and Harrissa sauce served on a wheat bun.
- McAsia - Two strips of crispy chicken with Tatsoi lettuce, cucumber, mayonnaise and sweet chili sauce wrapped in tortilla bread. Now served as the Sweet Chili Wrap.
- McAustralia - A quarter pound beef patty with lettuce, tomato, Coon cheese, pineapple, bacon and barbecue sauce served on a damper bun.
New Zealand
Due to popular public demand, the Kiwiburger was re-introduced to the menu in 2007 and again in 2009, It consists of an all-beef patty, egg, tomato, lettuce, cheese, onion, cooked beetroot, sauce and mustard in a toasted bun. In April 2007 Large Ravioli Bits began being served as part of the Happy Meal menu. 'Pasta Pets' comes in animal shaped pasta filled with a cheese, vegetable mixture. It comes with tong-like grippers used to dip the pasta into a tomato sauce. In 2007, McDonald's introduced the Down Under Deluxe - a home-style burger, named via a nation-wide public contest, and also launched the "Made to Order" menu which consisted of all burgers cooked fresh upon ordering and encouraged customers to personalize their tastes.
South America
Argentina
- In Argentina Mcdonalds offers Caramel (dulce de leche) ice cream instead of Chocolate
- The McMila is a sandwich which replaces the usual meat patty with a breaded veal cutlet
- McDonald's has Kosher branches only in Israel and Argentina.[6]
- The Kosher branches in Argentina are also the only places in the world (apart from Israel) where McDonald's burgers are barbecued on charcoal rather than fried.
Brazil
McDonald's offers Cheddar McMelt, a sandwich with beef burger, cheddar cheese and grilled onions flavored with soy sauce on a whole-wheat bun. Also serves banana-flavored pie
Chile
In Chile, customers can add avocado paste to any sandwich, other than the McPalta (Chilean Spanish for: McAvocado) whose basis is the avocado paste along with lomito or pork. Cheese empanadas are also sold at all McDonald's locations in Chile under the same category as fries.
Peru
McDonald's offers ají (a spicy sauce made from peppers) for customers to dip their fries in or add to their hamburgers.
Venezuela
In Venezuela, McDonalds also offers arepas, empanadas and burritos as a breakfast choice, because they are the preferred meal of most of the Venezuelan population. In the past Fried Yuca Sticks were also offered [12]
Gallery
See also
References
- ^ McDonald's publication. "Corporate FAQ". McDonald's Corporation. http://www.mcdonalds.ca/en/aboutus/faq.aspx. Retrieved 2007-11-24.
- ^ a b c d e Overview of McDonald's key financial metrics via Wikinvest, retrieved 9/28/2009
- ^ Joe Bramhall. "McDonald's Corporation". Hoovers. http://www.hoovers.com/mcdonald's/--ID__10974--/free-co-factsheet.xhtml. Retrieved 2009-03-25.
- ^ "::Welcome to McDonald's India ::". http://www.mcdonaldsindia.com/ourfood/veg/mcaloo_tikki.html.
- ^ "::Welcome to McDonald's India ::". http://www.mcdonaldsindia.com/ourfood/veg/pizzamcpuff.html.
- ^ a b "Kosher McDonald's". http://www.frommers.com/destinations/buenosaires/D55904.html.
- ^ http://www.mcdonalds.de/produkte/produktfinder.html Permanent German Menu
- ^ http://www.mcdonalds.de/produkte/produktfinder.html#/fruehstueck Permanent German Breakfast Menu
- ^ "Behind the Arches" by John Love, page 433-434
- ^ Angus Beef - McDonalds Australia
- ^ Angus Third Pounder - McDonalds USA
- ^ http://findarticles.com/p/articles/mi_m3190/is_15_39/ai_n13649042/pg_3/ Studying McDonald's abroad: overseas branches merge regional preferences, corporate directives
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