Media Buy
Barron's Marketing Dictionary:
Top
media buy
Purchase of time or space in an advertising medium, such as radio, television, or print space. The media-buy decision is based upon the amount of money available, the number of exposures desired, the target market the advertiser wants to reach, the frequency of exposure desired, the number of people each medium will reach, and the impact each medium will have on the message-for example, the impact of a fashion advertisement in a fashion magazine versus one in a magazine about fishing. Since there is no one right way to spend advertising dollars, it is the media buyer's job to choose a reasonable optimum. See also media class; media option; media plan; media weight; multimedia; one-shot; vehicle.
Investopedia Financial Dictionary:
Top
Media Buy
The purchase of advertising from a media company such as a television station, newspaper, magazine, blog or website. The price of the media buy depends on the specifics of the advertising campaign.
Investopedia Says:
On a website, the price would be determined by factors such as where the ad will be placed on the page, how many pages of the website the ad will appear on, how large the ad will be, how many days the ad will run for, how much traffic the website receives and the website's user demographics. The more exposure the advertiser is expected to receive, the more expensive the media buy will usually be.
Related Links:
Here we explore why the media focuses on certain earnings manipulation cases in post-Enron Wall Street. A Case Study: Earnings Manipulation And The Role Of The Media
Cut through the information clutter and decipher the useful news from the useless. Financial Media 4-1-1 For Investors
Are your shoulder's wide enough to carry a company's reputation? The Marketing Director's Pitch
Don't let corporations greenwash their dirty laundry. Learn how to spot a phony. The Green Marketing Machine
Hedge funds don't sell themselves. Marketing experts reel in the big fish. The Lucrative World Of Third-Party Marketing
Post a question - any question - to the WikiAnswers community:
Copyrights:
Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
Read more
Mentioned in
midbuy analysis
(in marketing)
postbuy analysis
(in marketing)
cost per gross rating point (CPGRP)
(in marketing)
Miller Publishing Group, LLC
(Private Company)
Thomas H. Lee Partners L.P.
(Private Company)
» More