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Media monitoring is the activity of monitoring the output of the print, online and broadcast media.
In the commercial sphere, this activity is usually carried by a media monitoring service, a private company that provides such services to other companies, organisations and individuals on a subscription basis.
The services that media monitoring companies provide typically include the systematic recording of radio and television broadscasts, the collection of press clippings from print media publications, the collection of data from online information sources. The material collected usually consists of any media output that makes reference to the client, its activities and/or its designated topics of interests. The monitoring of online consumer sources such as blogs, forums and social networks is more specifically known as buzz monitoring which informs the company of how its service or product is perceived by users.
Media monitoring is practically achieved by a combination of technologies -- including audio and video recording, high speed text scanners and text recognition software -- and human readers and analysts.
Many media monitoring companies now describe their service as the provision of "media intelligence"[1]
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