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| Type | Proprietary limited company |
|---|---|
| Founded | Melbourne, Australia, 1904 |
| Headquarters | Sydney, Australia |
| Key people | Neville Jeffress, Chairman John Croll, CEO |
| Industry | Media |
| Products | Media monitoring services, media release distribution, analysis reports |
| Revenue | unknown |
| Employees | 500 |
| Website | www.mediamonitors.com.au |
Media Monitors is a major media monitoring group in Australia,New Zealand and Southeast Asia with a corporate history back since 1904 and Australian Cutting Press Agency(ACPA). The media monitoring services is about tracking and monitoring news,articles and information published from media such as newspapers, magazines, journal, television, radio and as well as internet and social networking site.The services has begin since 1879 when the world's first clipping agency was established in France by Alfred Cherie, who notices that Parisian actors and artists are too busy to read newspaper in search of their reviews.
The company is privately owned and has its headquarters in Sydney.It has other operational and sales offices in Melbourne, Brisbane, Adelaide, Perth(Australia), Wellington, Auckland(New Zealand), Kuala Lumpur,(Malaysia), Singapore,Hong Kong and Beijing(China). Currently the company is in progress to expand its market in Southeast Asia with the launch of Asia Media Monitors, the Southeast Asia headquarters on April 2008. It is located in Kuala Lumpur,Malaysia. In August 2008, the new offices in Singapore started its operation and later opened another office in Hong Kong on October 2008.
Media Monitors reads over 1,800 publications, listens to and watches over 500 radio and television programmes and searches over 500 websites for some 4,000 clients.The company also conducted media and sponsorhip analysis and provide media contacts,directories, and media release distribution.About 1,300,000 press clips were delivered every month to clients which includes government,corporate,industry association,peak bodies and non profit organization which deals with various kind of business and services such public relations, oil and gas, automotive, airlines, banking, insurance, food and beverage, FMCG, political party, trade union, public services.Media Monitors has people and systems operates 24/7 to capture and process media content while Mediaportal, a media management system has had more than 1,000,000 individual logs-in.
Contents |
History
Neville Jeffress started the company after purchasing NSW Country Press in 1982 and then merged it with the Sydney press clipping firm, Lynch Pidler Pty. Ltd. owned by June Pidler.
Their new company, Neville Jeffress/Pidler Pty Ltd grew rapidly through the acquisition of other press clipping services, including Australia's oldest service, the Australian Press Cutting Agency, founded in Melbourne in 1904, thereby linking Media Monitors with a pioneer of Australian press clipping.
The acquisition of NSW Country Press forged a further valuable link to the past. It was founded in 1923. Media Monitors then added to its growing list of companies Australia's first radio and television monitoring firm, Melbourne's Australian Reference Service.
Then followed the acquisition of prominent radio personality Ian Parry-Okeden's company, Media Monitors Australia, which gave the 21st century organisation its name.
By the time Neville Jeffress/Pidler Pty Ltd changed its name to Media Monitors Australia Pty Ltd in 1993, the company had established itself as one of Australia's largest media monitoring companies. Media Monitors acquired New Zealand’s leading monitoring company Media Search in 2004. In January 2006 it acquired CARMA International (Asia Pacific) Pty Limited, the exclusive Asia-Pacific franchise of global media analysis firm, CARMA International, Inc. A new office was opened in Singapore shortly after the acquisition, expanding CARMA Asia Pacific’s regional client liaison.
In June 2006, Media Monitors announced the acquisition of Rehame. Shortly after, Media Monitors acquired the remaining 50% of shares in Sponsorship Information Services (SiS), the Australian/New Zealand licensee of the world’s largest sponsorship research and evaluation group, TNS Sport. In February 2007, Media Monitors acquired a significant stake in MediaPeople NZ, an Auckland-based specialist in media targeting.
Board of Directors
Mr Doug Cameron - Director
Mr John Croll - Chief Executive Officer
Mr Bruce Chapman - Director
Mr John O'Connor - Director
Mr Ian Kortlang - Director
Mr Neville Jeffress AM - Founder
Executive Team
John Croll - Chief Executive Officer
Neil Duncan - Chief Financial Officer
Mei Ching Koon - Group Innovation and Marketing Director
Brendan Swale - Group Research Director
Gregg Amies - General Manager – Australia & New Zealand
Amanda Tober - Group Human Resources Director
Joe De Battista - Chief Information Officer
William Eeg - Executive Officer
Prof Jim Macnamara - Consultant
Affiliations
Media Monitors has a several affiliations ever since its operation of business.The memberships includes
Australian Association of Information Monitors AAIM represents our industry to television and radio broadcasters, organising appropriate copyright licensing agreements. Media Monitors is a founder member and active participant.
Association of Media Evaluation Companies (AMEC) Headquartered in London, AMEC is the global trade body and professional institute for companies and individuals involved in research, measurement and evaluation in editorial media coverage and related communications issues.
Copyright Agency Limited (CAL) CAL is an Australian copyright management company provides a bridge between creators and users of copyright material. CAL represents authors, journalists, visual artists, surveyors, photographers and newspaper, magazine and book publishers as their non-exclusive agent to license the copying of their works. Media Monitors is a member of CAL and also holds CAL licences for copying and communicating print media articles.
International Association of Press Clipping Bureaus (FIBEP) FIBEP, based in Brussels, unites a wide range of international companies serving clients with tailor-made press monitoring and analysis. FIBEP holds an annual four-day congress for proprietors and senior managers, usually in the country of one of its members. This unique concentration of decision-makers sharing their accumulation of know-how guarantees benefits for all participants.
International Association of Broadcast Monitors IABM is a worldwide trade association made up of news retrieval services which monitor television, radio and print news mediums. Based in new Hampshire, IABM acts as a clearinghouse or forum for discussion on topics of collective concerns and acts as a united voice for the news monitoring industry.
Community Involvement
Media Monitors undertakes pro bono work for a number of selected charities and non-profit organisations. Some of these include:
Walkley Foundation for Journalism
The annual Walkley Awards recognize excellence in Australian journalism in print, television, radio, photography and online media. The Gold Walkley is considered the pinnacle of journalistic achievement in this country.
The Walkleys were established in 1956 by Ampol founder Sir William Gaston Walkley. Walkley appreciated the media's support for his oil exploration efforts and envisaged awards recognising emerging journalistic talent. On his death, the awards were bequeathed to the then Australian Journalists' Association (now the Media, Entertainment and Arts Alliance). The journalists’ union remained custodian of the awards for until 2000, when the Walkley Foundation for Journalism was established.
The Walkley Foundation's objectives are to organise, administer and promote the Walkley Awards and to advance the interests of professional and ethical journalism in Australia.
Today, there are more than 30 award categories, with an estimated 1000 entries each year.
Over the past 46 years some of the top names in Australian journalism have been honoured by the awards, including: Kerry O'Brien, Mark Davis, Mike Steketee, Tony Koch, Marian Wilkinson, Helen Dalley, Liz Jackson, Chris Masters, Bill Leak, Ron Tandberg, Evan Whitton, Alan Hall, Adele Horin, Paul Bongiorno, Peter Nicholson, Jenny Coopes, Monica Attard, David Dare Parker and many more.
The Walkley Awards have continued to develop with the ever-changing media, adapting existing categories and recognising new areas of journalism.
Judging of the awards is a two-tiered process. The formal announcement of finalists takes place each October and awards are presented annually at the gala ceremony held in late November.
National Trust of Australia
The National Trust of Australia is a community-based, non-government organisation committed to promoting and conserving Australia's indigenous, natural and historic heritage through its advocacy work and its custodianship of heritage places and objects.
The Australian National Trust movement was established in New South Wales in 1945 and quickly spread across Australia with the other States establishing autonomous National Trust offices through the 1950s and 60's. The Northern Territory and ACT offices were set up in 1976. The Australian Council of National Trusts was formed in 1965, to represent the interests of the National Trust at the federal level, to provide a national forum, and help coordinate the work of the constituent bodies.
Collectively the National Trust owns or manages more than 300 heritage places (most held in perpetuity), manages a volunteer workforce of 7000, and employs about 350 people nationwide.
Through its classification work the National Trust identifies and records places of significance, including buildings, public art, industrial sites, townscapes, cemeteries, landscapes, heritage gardens, trees and urban bushlands. Specific campaigns are conducted to save places in immediate threat, to stimulate debate and to raise the level of public and government awareness of the need to conserve our heritage. The National Trust is also actively involved in the conservation of the natural environment.
The National Trust relies heavily on community support generated through membership subscriptions, sponsorship, donations and bequests, property admissions and retail sales. Less than ten per cent of total operational revenue is from government.
The Long Walk
On 21 November 2004 Michael Long embarked an historic trek, walking from his home in the suburbs of Melbourne all the way to Parliament House in Canberra – more than 650 kilometres away.
After returning home from yet another Indigenous funeral, Michael decided that something needed to be done about the plight of his people. He took it upon himself to get Indigenous issues back on the national agenda and resolved to meet with Prime Minister John Howard to discuss his concerns. The Long Walk officially came to an end on Thursday, 2 December 2005 as the walkers arrived in Canberra. The final leg wound its way through the heart of the city and the weary walkers were joined by thousands of supporters as they made their way to the Prime Minister's office.
On Friday, 3 December 2005 Michael Long finally met with Prime Minister John Howard.
Today Michael Long and his supporters continue to promote the story of The Long Walk in all communities. Events include The Long Walk 2007, The Long Walk to Dreamtime at the ‘G 2007 and The Long Walk Women's Luncheon.
Australian Paralympic Committee
The Australian Paralympic Committee (APC) is the peak national body for Australia’s elite athletes with a disability. The APC was formed in 1990, as the Australian Paralympic Federation, by national sporting organisations for the disabled.
The primary goals were to create a unified body to coordinate sport for elite athletes with a disability; to provide corporate representation, domestically and internationally; to promote both summer and winter Paralympic Games participation; and to coordinate marketing and public awareness. The APC also assists in developing disability sport in Australia.
The APC is internationally respected as a leading Paralympic sporting organisation. Australia plays a lead role in steering and also acting as the secretariat for the Oceania Paralympic Committee. The region includes Fiji, Samoa, Tonga, Vanuatu, Papua New Guinea, New Zealand and Australia.
Australia has participated in Summer Paralympic Games since 1960 and the Winter Paralympic Games since its inception in 1976.
External links
- Official site
- Asia Media Monitors
- Mediaportal login
- Linkedin - Media Monitors pages
- Businessweeks - Media Monitors profile
- Association of Media Evaluation Companies (AMEC)
- Copyright Agency Limited (CAL)
- International Association of Press Clipping Bureaus (FIBEP)
- International Association of Broadcast Monitors
References
[1] Media Monitors come to Malaysia
[2] Media Release - Media Monitors Enters Digital Age with Regional Broadcast Monitoring
[3] Asia Media Monitors set up HQ in KL
[7] CARMA Research Papers - Media Content Analysis - Uses, Benefits & Best Practice Methodology By Prof. Dr. Jim Macnamara
- ^ http://www.adoimagazine.com/newhome/index.php?option=com_content&view=article&id=2113:media-monitors-come-to-malaysia-&catid=1:breaking-news&Itemid=5
- ^ http://www.mediamonitors.com.au/MediaRelease.aspx?mediaReleaseID=26/
- ^ http://www.marketing-interactive.com/news/6315
- ^ http://www.onscreenasia.com/article-3297-newmediainpractice-onscreenasia.html
- ^ http://prcamalaysia.org/Clients/prcam/images/assets/newsletter_issue%2011.pdf
- ^ http://prcamalaysia.org/Clients/prcam/images/assets/mpra%202008%20supplement..pdf
- ^ http://www.carmaapac.com/downloads/Media%20Content%20Analysis%20Research%20Paper.pdf
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