Media Plan
Barron's Business Dictionary:
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Media Plan
Specification of the media to be used in an advertising plan. A media plan will state the media objectives and explain the media strategy to be followed within a specific time frame and budget.
| Media Buyer, Media, Medallion Stamp Program | |
| Median, Mediation, Mediaweight |
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Barron's Business Dictionary
Dictionary of Business Terms. Copyright © 2007 by Barron's Educational Series, Inc. All rights reserved.
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